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FILMINDIA
VOL. 3 No. !
but in doing so, has left behind a trail of some big failures like "Seeta", "After the Earthquake", "Life is a Stage" and "Tale of Yesterday".
And every one of these pictures broke the bank in the cost of production. That speaks volumes for Durgabai's 'star-value', for all these pictures were more or less produced only for Durgabai.
5. Madhuri, the heroine of "Toofan
Mail" that sensational fluke, became a big pay-roll star after the success of this picture.
But in almost every picture thereafter she
failed to draw and some carefully produced
pictures like, "Matlabi Duniya", "Raj Rama
ni", "Zaminka Chand" and "Flame of Love"
flopped at the theatres.
6. After "Karma", Himansu Rai set about making his glamorous wife Devika Rani an Indian star.
Gifted with a magic personality Devika had all the essentials of a star, but alas, it was not to be so. Barring "Acchut-Kanya" no picture of Bombay Talkies earned the popular vote.
Other things in the studio were against this great girl and her recent pictures "Jeevan Naiya", "Janma Bhoomi", "Izzat" and "Savitri" merely proved bitter memories of high hopes and bright promises.
7. The Jew girl whose keen wit and drawing room elegance caught the producers napping is Rose of Calcutta. Basking in a big salary and linking her fortunes with the, li
supposed cleverness of a director, she wa able to contribute three glorious failures t( r. the industry, "Gulam Daku", "Darling .. Daughters", "Tale of Yesterday". Despit( '
15
this consecutive display of stardom, a pro ducer can still be found to produce a fourth e: one. sa
8. And in this parade of stars, how can we forget the failure of Shanta Apte when : she did not draw in those two pictures "Raj ji put Ramani" and "Beyond the Horizon", C| though both these pictures were produced by the famous Prabhat Co. And the world looks upon Shanta Apte as a 'star'.
c
A Criminal Waste of Over A Crore and Hal
j
Rupees.
Since the talkies came into India nearly a hundred pictures produced on 'super' plans have failed, shaking the very foundations of the film industry in India.
Calculating an average cost of Rs. 1,50,000 for each picture our producers have lost Rs. 1,50,00,000 in useless productions which have failed miserably in a little over five years.
A super picture featuring a supposed big 'star' requires a minimum time of six months for production. During these six months one star alone takes on an average Rs. 20,000' as her salary.
Our producers have paid this way over Rs. 20,00,000. (twenty lakhs) in their chase of star value. And yet none of the stars has obliged and paid her way back,