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OL. 3 No. 3
Vould not only provide entertainment but
\lso supply food for thought.
to'
Those two producers. Prabhat and New :. rTheatres, have been largely responsible for changing the taste of the people and creating i demand for better pictures.
A better picture is only possible with a oetter story. With all the technique in the vorld, a poor and lame story cannot be dressed into a big show.
A better story calls for a better writer, pome years back Mohanlal Dave who made a big fortune by writing silly nursery tales .vas so much in demand that producers actually boarded at his place to get their stories in rotation.
But now with the advent of better stories, Mohanlal Dave is out of the market. Dave wrote some stories for the talkies, but piey had a lukewarm reception.
The talkies were responsible for the introduction of some splendid writers like K. M. Munshi. Ramanlal Vasantlal, Narayan Hari Apte, Sarat Chandra, Pandit Sudarshan and Khandekar. But barring these few personalities, the other writers just failed to make any impression.
A good story is the backbone of a successful picture and it is absolutely necessary to get a suitable subject when the producer is enterprising enough to invest over a lakh and a half on a single picture.
Very often pictures fail because a good story has gone west. There are other reasons for it, but rarely do you come across a picture with a weak story being successful.
The selection of subject is also an important item of successful production.
FILMINDIA
Mythological and costume pictures have outlived their popularity and are not so much liked nowadays. The picture should either be a social one or its theme must have a semblance of a social problem just as "Tukaram" that outstanding success has.
The successful picture of the future will be a social film with a sensible, provocative theme, written by some well known writer.
There is plenty of writing talent in the country only if the producers will care to invite it. But the bait should be tempting. No one is going to sell a good story for a niggardly price.
Brains have their own price and it must be paid if you want them.
A SUMMARY OF FACTS!
The same state of utter apathy and ignorance exists in other departments of film technique such as, art direction, and sound recording. In both these departments, we have very few really qualified men and yet there is enough scope for new and better men to come in.
Scenario writing is an art reduced to science in Hollywood. In India, scenarios are written by Munshis. fakirs and street minstrels.
With the exception of three or four good scenario writers, we have no men for this job.
A bad scenario is just not a scenario and those who do these bad jobs are just the wrong men for it.
India produces nearly three hundred pictures every year and the first class man power at her disposal is as follows: —
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