FilmIndia (Jan-Nov 1942)

FILMINDIA October 1942 paniments, then to the cameraman and lastly to the appreciative lookers-and-hangers-on. How sympathetic Dame Nature and all the crores of deities of the Hindu mythology play second fiddle to the demands of the South Indian Filmland needs a mention. The starting of the rains, the bursting of the thunder and the peeping out of the Sun all synchronise to the closing of the full-blooded music. The fearful Yama will be marching along yawning on his gory buffalo turning his arrival to the closing of the long-drawn-out music by the unfortunate dying man. Yama and his victim would appear to be meeting by engagement, and the nicety with which the mortally prostrated man would begin and end his music would make no pretensions of his impending doom. Music there should be, but there is a limit for everything. Our directors— I speak with special reference to the South — would do well to remember that too much of sugar makes it sour. In a maddening chase after tunes every particle of aesthetic sense — if there is any — is lost. Hindi tunes found to be popular in South Indian markets are Immediately adopted in local vernaculars. What a perversity of judgment and how awkward the result! The net result is that the charm of the original tune Is lost in the clumsy m'micry. Originality seems to be the least part of our directors' (and even producers') valour. It is said as a worthy piece of advice to ladies choosing saris, "Know Thy Colour". And it needs no argument to prove that a particular colour and pattern that matches a lovely little fair girl will work only havoc with one who is an embodiment of a rosewood, bigsize almyrah. So also it may well be said to our 'stars' and their directors, "Choose Thy Song". Let it be limited, and also appropriate and applicable to the scenes. For in most of the pictures m these p;irts there are songs and 'ongs everywhere but not a drop to relish. Give your lips that personalized accent of smart color with Tangee's alluring lipsticks. All have the famous Tangee cream base that keeps lips soft, smooth— invitingly beautiful. TANGEE NATURAL actually changes color, from orange in the stick to your own shade of blush-rose on your lips. Tangee Theatrical Red gives a more vivid, yet subdy flattering, warm color. Tangee Red-Red is one of the rarest, loveliest reds of them all —a vibrant, true red. Only in Tangee will you find the special cream base that makes Tangee go on smoother, last longer— keep lips soft without being greasy. Thrill to Tangee's tempting smoothness— try all three! For perfect make-up harmony use the corresponding shades of Tangee Rouge (Compact or Creme) and Tangee's fajfft tf f.mous Face Powder. AJ__ Tangee REALLY STAYS ON Three sizes: purse, medium, large 41-522 44