FilmIndia (1946)

SUBSCRIPTION RATES) The annual iubscrtptlon, for 12 issue* of "fllmlndla", from tny month It: INLAND FOREIGN: R». 24/. Shllllngi SO Subscription It accepted only for a collective period of 12 montht and not for a • mall period. Subscription money theuld be remitted only by Money Order or by Postal Order but not by chequet. V.P.P.t will not be tent. filmindia PROPRIETORS FILMINDIA PUBLICATIONS LTD. 55. SIR PHIROZESHAH MEHTA ROAD, FORT, BOMBAY Telephone : 26752 Editor: BAB U RAO PAT EL Vol. XII. FEBRUARY 1946 No. 2. ADVERTISEMENT RATES, The advertisement rues ere Per Insertion Pull Pace Inside Rt. 400 Htlf Page Inside Rt. 210 i Page Inside Rt. 120 •> Page Inside Rt. ISO 2nd & 3rd Cover Rt. 500 4th Cover Rs. 600 1st Cover Rs. 1,000 The cost of the advertisement should be submitted In advance with the order. The advertisement will be sub|ect to the terms and conditions of our usual contract. Stop and J2i5ten With the end of the war unemployment is multiplying in the country. The uniforms are coming back home in thousands every month and within a very short time not even the weight of the medals on some of them will pay for the washing charges required to keep these uniforms well washed and pressed. Those who fought and toiled for the freedom of millions are now themselves free, quite free, to starve to their hearts' content in a world "free" of Fascists and Nazis. The "Wanted' columns of the different daily papers once again read like "Agony" lists with thousands in frantic search of some employment. Gone is the synthetic swagger of the khaki-clad war dignitary, from the Colonel down to the sapper, and in its place is seen a weak affable smile which anxiously inquires for some job round the corner. The Government have many a pet scheme of employ ment in their planning pocket but all these schemes will take years before a heavily indebted government can even touch the fringe of the severe post-war problems facing them. It is a dark vigil of years and already mass starvation is on the march. Industries which assumed balloon proportions during war have suddenly flattened on the postwar rough road of reconstruction. The period of transition from war to peace promises to be an age of agony to one and all. The rupee which was not worth the silver it contained during the war boom has suddenly started looking as big as a cart-wheel and has already begun to buy more food than a year before. The tragedy, however, is that millions in this country have neither food nor money to buy the I food. The war has left behind only greater appetites and more stomachs to fill. Small cottage industries which had cropped up like mushrooms to meet the numerous war-time wants have closed down suddenly throwing millions out of employ ment. The major industries which had fattened on the war inflation have been suddenly checked throwing the economic stability of the country out of gear and millions more on the road to starvation. Like other industries, the Indian film industry has already started on its backward journey of returning to normal times. And let us tell you that it is going to be a rough journey of jolts and jerks which will break manv a traveller on the way. Already the cinemas all over the country are showing over 40 per cent slump in their daily takings. At several important towns the extra comfort of advance bookings has been stopped. As there arc no queues any longer at the ticket-windows there is no need for any booking to be done in advance. Pictures which would have run a minimum oi 15 weeks in the boom days are now thrown out in six weeks, after allowing the last two weeks as sheer grace. In Bombay, the principal money-spinning city of release, picture after picture has failed to click at the box-offices. When people had pots of easy money they didn't mind what rot they saw but now with unemployment in the country and starvation round the corner, a rupee is carried in two hands with a reverence not so easy to be enlisted in favour of poor entertainment. The ball of depression started rolling down with the reception which "Humayun" got. The producer had spent on this picture several lakhs to make it as attractive Sushila Rani makes "Gvalan," a romantic picture. It produced and directed by Mr. Baburao Patel.