Hall's illustrated catalogue of magic lanterns, dissolving lanterns, and stereopticons : for societies, parlor entertainment, panoramas, and public exhibitions. (1873?)

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MAGIO LANTERNS, STEKEOPTiCO^S, ETC. 7 5 LANTERNS FOR SPECIAL PURPOSES. THE ILLUMINATING SIGN LANTEHN. The Illuminating Sign Lantern can be placed over the door of a store and will project a picture or illuminated advertisement on the sidewalk in front of the door. It is a novel, attractive and cheap way of advertising. The pictures can be changed as often as necessarv- Price, $25.00 THE ADVERTISING LANTERN. One of the most popular methods of advertising at present is by projecting the various trade marks and Lithographic cards across a square or wide street through which thousands of persons pass during the evening. The pictures are thrown unto a screen or wall opposite the lantern. The lanterns best suited for this purpose are No. 35 or No. 37, with the proper projecting tubes, making the price from $84.00 to 200.00. The lantern can also be used in a store, throwing a picture unto a transparent curtain in the window. THE ARTISTS' LANTERN. There are two methods of using lanterns, by which artists, de- signers, &c, may save considerable time and labor. The first is by making a photographic negative or positive of the object, and by means of the artist's lantern throwing the picture on a screen. A portrait painter may obtain at one sitting one half dozen or more negatives of his subject in different positions, and by using the lantern (which will make a life-size picture), he may study at his leisure the different poses of the head, body or limbs, and can easily determine the most desirable Price of the lantern for transparent pictures, $25.00. The second method is by throwing the reflection of an opaque pic- ture or design on ground glass, from which it may be transferred to canvass or paper. Price of the Opaque Lantern, $25.00. The second method is less convenient, as it will enlarge only a head to life size, and not the whole figure. The particular attention of Artists or Portrait Painters is called to the first method of using Artist's Lanterns. I will operate a lantern for any artist who wishes to test the value of this method as a labor-saving device.