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The speaker concluded:
"We need much closer cooperation in our industry with the advertising agencies, represented by the AAAA, the AFA and the ANA, and through them, with the advertiser. Definite inform¬ ation must be compiled and made available for the time buyer."
"During the past year our industry has prospered business has continued to gain during 1935 gross time sales during the first four months of the current year, were approxi¬ mately 20$ greater than during the corresponding period of 1934. Particularly, encouragement is to be found in the use of radio advertising by retail establishments. Radio advertising of this type was 48. 6% greater during the first quarter of 1935 than during the same period of the preceding year. April retail volume was 71.1$ ahead of the same month of last year. Depart¬ ment store volume has exceeded that of the previous year by about 50$, The total gross revenue from the sale of broadcast¬ ing facilities representing only gross time sales for the year 1934, amounted to $72,887,000. This equalled and probably exceeded the previous estimated peak which occurred in 1931.
There has been an increase in the number of receiving sets, slightly more than 4,000,000 new sets being sold in 1934. There were approximately 21,000,000 radio homes in this country on January 1, of this year, representing a potential listening audience of approximately 70,000,000 people. This does not take into consideration the ever increasing number of automobile radios being sold. There are approximately 21,430,000 passenger cars in use today, representing a very fertile field for the continued sale of auto receiving sets, bringing with it a greatly increased constant listening audience. "
"With general improvement in business conditions throughout the country, I am confident that our industry is on the threshhold of a very profitable future, which will enable us to be of greater service to our country and its people. "
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FITZPATRICK, WJR, DETROIT, NEW NAB PRESIDENT
Leo J. Fitzpatrick, Vice-President and general Manager of WJR, Detroit, was elected President of the National Association of Broadcasters at the Colorado Springs Convention. Mr. Fitz¬ patrick has been the radio advisor for Rev. Charles Coughlin for many years and he is credited, to a large degree, for the latter's success over the radio. Mr. Fitzpatrick succeeded J. Truman Ward, President of WLAC, Nashville, who was not a candidate for reelection.
Edward A. Allen, President of WLVA, Lynchburg, Va. , was elected a Vice-President. WLVA is a 100-watt station and Mr. Allen's election is looked upon much as a concession to the com¬ plaint registered by the newly organized group, of which Mr. Allen
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