We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
9/2/38
NAB CLASHES WITH MOVIES ON PUBLICITY
Organized broadcasters and the motion picture industry crossed horns this week in an exchange over advertising.
Ed Kirby, NAB Public Relations Director, in a letter to Howard Dietz, Metro-Goldwyn Mayer official and Chairman of the "Movies Are Your Best Entertainment Campaign", complained against the restriction of the advertising campaign to news¬ papers.
The Kirby letter, which follows, in part, carried a threat of a ban in future free radio publicity for film stars.
"We do not seek to divert one penny of your present appropriation, but what we do attempt, frankly, is to clarify the confused thinking of your committee in its appraisal of the radio medium", the letter said.
"The radio industry has never taken the position that the motion picture industry should ever spend a dollar in radio at the expense of a dollar pulled out of a newspaper appropri¬ ation. We have observed that motion picture promotion especially requires newspaper art and notice and permanence of display for playing dates and location.
"We have likewise been of the opinion that radio brings a new dimension and a new characteristic to motion picture exploitation and we have felt too, that radio in many areas was reaching new audiences for motion picture theatres, was develop¬ ing new tastes through new approaches possible only through radio. We have felt that such new and additional contributions to motion picture merchandising were deserving of some economic return, the same way in which the newspapers justly charge for and earn a fair return for the services they render in the visual field.
"Even though your statement fails to reflect such an evaluation of radio’s effectiveness, the vigorous activity on the part of producers and exploitation men to secure plugs for stars, stories, and songs indicate very clearly indeed that radio offers a new and important value in the exploitation of motion pictures and motion picture personalities. In fact, the record of the past few years will indicate, we believe, th?t motion picture people have been more alert to the promotional value of radio than have broadcasters themselves. Otherwise it is to be doubted if broadcasters would have permitted many of the indul¬ gent Hollywood exploitations to have come through their trans¬ mitters, without cost and with little restriction."
XXXXXXXX
8