Heinl radio business letter (July-Dec 1946)

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Helnl Radio News Service 7/10/46 SCISSORS AND PASTE : : t • FCC Charged With Causing Public $50,000,000 FM Lose ff.R. Kennedy, Jr, In "New York Times11) Frequency modulation radio, to state the case briefly, is in a state of affairs unparalleled in broadcast history. Even though most of the FM programs are on the air as usual, the respect¬ ive listening audiences of a majority of the stations here have dropped perilously near the vanishing point. The same must be true in other parts of the country. The reasons are: orders by the Federal Communications Commission for all FM stations to move as quickly as possible to the newly assigned high-frequency channels, linked with the fact that most of the devotees of clear and noiseless reception via FM have been unable to follow to the higher megacycles because of the acute receiver shortage, which is likely to remain acute for some time to come. A large number of the nation* s 500,000 pre-war FM receiv¬ ers, perfectly good except for the shift in wavelengths, are thus made quite useless. Some 250,000 of them are in New York, New Jersey and New England homes. Until retrieved for use on the higher channels by the application of carefully engineered and expertly installed new components they represent an estimated monetary loss to the FM-listening nubile of not less than $50,000,000* * * A month ago a New York FM station operating on the upper frequencies carried a series of queries to discover the size of its audience. Several days pa.ssed, then several weeks, without re¬ sults, The station’s managers later commented thus: ,fWe expected only a few replies at best, but it was quite a shock eventually to conclude that apparently our upper-wave audience was practically nil, except for the families of two of our o»n engineers, actually, who had converted a couple of old receivers to use as monitors* " A Deserved Tribute To Two FCC Press Room Queens ( "Broadcasting Magazine ") Tables were turned last week on the two stalwarts of the FCC*s Information Division. Mary O'Leson and Sally Lindo gave out information to Broadcasting about themselves. After 17 and 8 years respectively, of giving out news of Commission business on AM, FM, television and common carriers, talking about themselves to the press was a new experience. According to George Gillingham, inform¬ ation chief, "they run the place". Mary O’Leson ha.s been with the FCC since October 1928, when it was the Federal Radio Commission. She came to Washington from Sioux Falls, S. D. during the first World War, to work in the War Minerals Relief Commission, where she became acquainted with Judge Ira E. Robinson. When Judge Robinson was made FRC Chairman in 1928, he took Miss O'Leson with him. 13