Heinl radio business letter (July-Dec 1946)

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Helnl Radio News Servic e 8/14/46 Some critics complain of radio's "excessive commercialism". American radio, like the American press, is supported by advertising. Just how much advertising is "excessive"? Fbr many years past the American press has been going through a process of evolution in the direction of higher standards, of both journalism and advertising. This process is still going on, and the results to date vary widely between different papers. During its far shorter history, radio broadcasting has gone through a similar process. In appraising the results, the present standards of radio do not suffer by comparison with those of the press. It is not surprising, however, that some stations have reach¬ ed higher levels than others, and that there is still room for im¬ provement in the industry as a whole, * # * * * It is not suggested that any newspaper should forego its right to criticize tne snortcomings of American broadcasting as it sees them. But it will pay every editor these days to be vigilant of the company he keeps. Otherwise, he may wake up some morning to find he has been toeing the party line. Radio and press have parallel responsibilities to the pub¬ lic. Both have equal need for freedom if they are to discharge those responsibilities well, and continuously to improve their services. What is at stake is the American way of life itself. Radio Reception Figures In Conn. Property Values ( "Variety") For the first time in Connecticut and possibly in the nation, the quality of radio and television reception has been rec¬ ognized legally as a factor in property valuation. In increasing damages to a property owner for land condemned for a highway, State Referee Alfred C. Baldwin has ruled that favorable conditions for reception of radio and television programs are an element of value in real estate. The referee allowed increased damages to a property owner for land condemned for a highway. In a report filed in superior court and accepted by Judge Edward J. Daly, Referee Baldwin had increased from $1,250 to $4,652 the damages to be paid by the State Highway Dept, for tak ing about one-fifth of an acre of land owned by Italo and Pasquale Martino in Woodbridge. The land was needed for an extension of a highway . According to the referee, the Woodbridge property is so located that tests have determined that it is unusually good for radio and television reception. Italo Martino, Chief Engineer for WDRC in Hartford, had equipped his home with radio and television equipment for both personal and professional experimentation and reception. He has also done television consultant work based upon his experimentations and works at his Woodbridge home laboratory. The referee decided, in making the award, that the passing of automobiles on the highway extension near the Martino home would interfere with both radio and television reception. He therefore upped the property damage above that set by the State Highway Dept. XXXXXXXXX 15