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Primarily the organization will record radio programs for "spot broadcasting, making it possible for cities outside of those in a national hook-up to receive the maximum of entertain¬ ment from radio. "
"More than two dozen such programs are already recorded, sponsored and ready for presentation/’ said a Famous Artists representative. "They are to begin this week, and within a few days the local station or stations in the system will be announced.
I The recordings represent the talent of leaders in the entertainment field. "
By this method of presenting radio programs, the recording organization looks toward the "elimination of wire charges" of the ordinary radio network; the increase of radio listeners "by over 100 per cent" because programs can be presented at the most advantageous hours throughout the country, and the providing of a program by noted entertainers within the reach of "small town dealers and manufacturers" without the expense of the large radio hook-up.
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RMA TRADE SHOW DREW OVER 30,000
The official registration at the Atlantic City Trade Show of the Radio Manufacturers’ Association was exactly 30,041. It was 31,589 at Chicago in 1929, and 24,600 in 1928.
Details of the Atlantic City registration follow;
June 2 3,710; June 3 4,838; June 4 10,413; June 5 6,694; June 6 4,386.
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RADIO SALES GREATER IN CITIES
Radio sales per dealer in the large cities of the United States were greater than those in the less thickly populated com¬ munities, a study of radio retailing during 1929 by the Electrical Equipment Division, Department of Commerce, reveals.
In cities having a population of 3,000,000 and over, the average business per radio dealer amounted to $54,416. Cities ranging in population from 400,000 to 500,000 followed* the average radio business per dealer aggregating $53,844.
The average sales per dealer in communities with a popula¬ tion of less than 10,000 were less than one-tenth the average for dealers in cities of 3,000,000 and over. Dealers in communities of under 10,000 population represented 64.6 per cent of the 10,533