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STATION PROGRAM SURVEY STARTED
A national survey of broadcasting to determine the character of programs and the service which each of the 600-odd stations is giving the public has been started by the Radio Division of the Department of Commerce upon the request of the Federal Radio Commission,
Empowered by the Radio Law of 1927, only to order a station off the air when it does not serve "public interest, con¬ venience, and necessity", the Radio Commission wants to be certain that all broadcasters are providing this service, particularly in view of the congestion of stations in the broadcast spectrum.
The survey is being made by the nine Federal Radio Super¬ visors of the Radio Division under the direction of William D, Terrell, Chief of the Division, and their assistants. Because of the size of the task and the plan to make the check in each of the four seasons, the canvass will take at least a year.
The likes and dislikes, the complaints and the compli¬ ments of listeners will play an important role in the rating of a station. While it will obviously be impossible to interview every listener, representative civic organizations such as Chambers of Commerce, Boards of Trade, Boards of Education, and the like, will be queried. The Supervisors will also tune in on stations them¬ selves.
Listeners Society Also Makes Survey
A distinction is also being made between the clear, regional, and local channel stations because of their respective abilities to obtain expensive talent or chain programs. This will be the first attempt the Radio Commission has ever made to evaluate all radio stations on the basis of programs they offer.
A somewhat similar survey is being undertaken by the National Radio Society, located in the Hill Building, Washington,
D. C. This is an organization composed of listeners, the president of which is Wendell C. Hill. The Society will endeavor to ascertain the class of programs as well as the individual artists preferred by listeners.
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