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WINTERBOTTOM SETS MAGAZINE STRAIGHT
Starting out. in his new position by doing a little missionary work for radio, W. A. Winterbottom, Vice-President and General Manager of R. C«A. Communications, Inc., wrote the following to the Editor of Time magazine:
"Sirs:
"Although sadly conscious of the fact that his efforts over a period of many years to educate the editorial staffs of the daily press to differentiate between ‘cable* and ’radio* as communications media for the transmission of foreign news despatches have been only moderately successful, the writer was profoundly chagrined to note that in its issue of Nov. 17, p. 15, Time states that President Hoover despatched a ’cablegram* felicitating the King of Siam upon his birthday.
"This telegram, like thousands of others in modern business today, was sent by Radio-telegraph and not by Cable; hence, the designation ’cablegram* is a misnomer.
11 Time is noted for the accuracy of its statements and for its progressiveness in keeping abreast of the times, and its failure to include in its lexicon the word ’Radiogram* when referring to com¬ munications transmitted by radio, is regrettable, even though excusable. We expect Time to set the pace, not follow it.
"Just as Time represents the ultra-modern in news presenta¬ tion, so Radio epitomizes the latest in communication methods, and Time should not be the last to accord proper recognition to a term that is so widely used in all parts of the world.
"Old habits are hard to break, but in a radio-minded age, Time will tell."
(Signed) W. A. Winterbottom.
"Time* s habit is hereby broken — Editor", was the Time ’ s reply.
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COMMISSION DOUBLES LICENSE PERIOD
With the expiration of broc?„dcasting licenses on January 31, the term of the permits will be extended from 90 days to six months, the Radio Commission decided this week.
This action is but a part of a general effort on the part of the Commission to simplify the regulation procedure by eliminat¬ ing much of the "red tape", Commissioner Harold A. Lafount explained. A decrease in the amount of litigation carried to the Appellate Courts is expected to result from this increase in licensing periods.