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TOO MANY MANUFACTURERS, DECLARES KAUER
In a statement given out by Fred Baer, Press Representa¬ tive, of New York, Ernest Kauer, President of the CeCo Manufactur¬ ing Company, discusses conditions at the end of the year, as follows:
"I think there are still too many manufacturers in the radio industry and too much plant capacity for immediately avail¬ able business. There may be mergers and possibly some withdrawals.
I feel sure that the industry will grow up to its present large plant capacity.
"I believe it is important to accede to the public's wishes rather than to try to influence them away from their natural current. I saw this having in mind the midget sets. For various reasons, some manufacturers prefer not to make them, but we see 8.11 around us the obvious determination of the public to have them.
The public demands a low-priced set and the most profitable procedure is to recognize the public wishes and meet them.
"The year 1931 will be as good a business year for radio as we make it. It is reasonably certain to justify all the hard work the industry will surely put in it."
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BUSINESS BUREAU HITS MISLEADING ADVERTISING
Local radio advertising has been under fire by the Chicago Better . Business Bureau 8/nd two examples have been called to the attention of publishers and business men. Advertising of radios at less than half price, by the Fair department store s/nd the "bait" line, "All you pay is the balance due", used in the copy of the Wurlitzer Company have been protested.
"Investigation of the Fair’s advertising copy revealed that the store was misleading as to type, model and price. ''New 1931 Screen Grid $>129.50 Baldwin Radio' predominated in the copy and when investigated it was found that the model had been out eight or nine months. Subsequent adjustment led to the advertising of the set as 'Model 51 Baldwinette* because the set itself was a mantle model in 8. large cabinet" , the Editor and Publisher reports.
"The advertising copy of the Uurlitzer company attracted attention by its almost unbelievable bargains. High grade sets were offered for small amounts. The sets, it was represented, were repossessed. The bureau investigated 8,nd found sales persons will¬ ing to show the set, but immediately showing its faults. The next move was to show the customer something more expensive, that could be guaranteed. The sets advertised were guaranteed. Investigators,
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