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BEAUTY IS AT YOUR
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—Ruby Keeler Ruby Keeler's romantic appearance can be acquired if you follow Max Factor's instructions
For that "romantic look" the shape of your eyebrows, upper eyelids and lips should conform
FOR THE BENEFIT OF ALL
Much concern is being expressed by the food, drug and cosmetic manufacturers over the "Tugwell Bill," coming up before the next Congress. This bill is so unAmerican and so dangerous to the welfare of the people that Hollywood urges its readers to familiarise themselves with its absurdities and to voice their opposition to their Senators and Congressmen.
A famous
makeup expert and beauty const stars offers his valuable secrets
by MAX FACTOR
iltant
of the
46
Supposing Christmas morning you could go out to that brightly trimmed tree . . . and find a pretty little package addressed to you . . . and labeled new beauty. . . .
I know that actually you can find it — only in this case you'll have to be your own Santa Claus. Let's begin by making sure just what kind of beauty it is that you want. Maybe it's that romantic look. The starryeyed sort that goes with Christmas candles! Not as difficult to achieve as you might imagine — but remember, there never was romance in a straight line. It's soft curves that you want about the face as well as the figure. Nothing too vivid. Everything must be done with as delicate a touch as possible and must harmonize to the nth degree. How often have you seen a girl with lip rouge too light for her complexion? Or too heavily applied? Or with mascara daubed thickly on her lower lashes? It's such things as that which dispel romantic illusion quicker than anything else.
The eye-shadow should be shaded very faintly, almost imperceptibly. The rouge and lipstick must blend perfectly not only with each other but with the skin to give that youthful life-like glow. And most important of all: Your eyebrows, upper eyelids and mouth should have exactly the same contour. "Synchronize" we call it in Hollywood. Now try it. . . .
• A little deft work with the eyebrow pencil and you can easily conform the shape of the eyebrow with the eyelid. If you're in the habit of drawing a light line at the edge of the eyes to enlarge their appearance, duplicate that fine very faintly by extending the eyebrow. Then take your lipstick and get the same "swing" to the lips, working outward from the indentation in the upper one.
Incidentally, what I have given you here is precisely what we do when the studios ask us to make up a girl for the "love interest" in a picture. The likeness in the curves of the features lends that certain something that goes with moonlight and roses . . . Ruby Keeler has it — that romantic look. Why not you?
But possibly it is charm you're after. Charm stressed above everything else. I used to wonder as a young man over there in Russia why so many great ladies of the court missed it by inches. Then one day the answer came to me suddenly. You cannot have charm where you
HOLLYWOOD