Hollywood (Jan - Oct 1934)

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Why Love Is Doomed In Hollywood Continued from i>ubc fifteen ends around six o'clock in the evening. Then there are the rushes to be viewed. Actors and actresses have between picture periods, of course. It has been my observation that they spend these brief vacations getting themselves in shape for the next grind. Tennis and golf are better training than indoor sports. Less fortunate are the executives who have no between film lulls. Their work leaves them so little time and energy for their wives chat it's a wonder there aren't more divorces. Even A Honeymoon hasn't a chance in Hollywood. Fred Astaire, the song and dance man of Broadway, arrived here with his society bride just a few days before this was written. They had hopped an airplane the day after they were married. When he stepped out of the plane, Astaire found representatives from the Metro-Goldwyn-Mayer studios awaiting him. "We'd like you to come right out to the studio," they said. "We have some wardrobe ready for you to try on." The picture had started already, and the cameras were waiting for the bridegroom. Merian C. Cooper, the production boss at RKO-Radio, married Dorothy Jordan and was away from his desk such a short time that none at the studio knew about the wedding until days later. Another Factor That contributes to t, the sex starvation of Hollywood is the glare of publicity which accompanies not only romance, but even the most casual friendship. Let a couple of screen celebrities be seen together in public more than once, and the word is rushed around that they are all torched about each other. Three times is equivalent to an engagement, and by the time they've made their fifth appearance together, the gossips are speculating as to when they will be divorced, altogether overlooking the wedding. And just let them try to do a little love-making in private. Hollywood has a grapevine system that beats radio, wireless or telegraphy. I know a chap who took a girl for a ride. It was an innocuous little jaunt that lasted perhaps an hour, and not even a kiss was exchanged. Next day he stopped at a newstand to buy a paper, and the proprietor floored him by saying: "Your girl was in this morning." "My girl?" "Sure." The beauty he named was the other party to that ride. Last, but not least, there's the matter of familiarity. The chap who sees stars in their scanties and chorus girls in less than that four or five days of the week isn't as apt to be excited by the feminine figure as the youth from Owabashie who pays his quarter to see a nude dancer play hide and seek with a fan at the Chicago world fair. Sum it all up, and it's easy to see why Hollywood is sex-starved. One could scarcely say famished. Children are still being born in the picture colony. JANUARY, 1934 No One Believed My Window Shades Cost Only 10c Each . . . .They Looked So Smart After Months of Wear! GUESTS always admired my window shades — that looked as beautiful as the day I bought them. "I wish I could afford to replace my old, cracked shades," some friend would say, "but I just can't now. Why, you must have paid $10 for those twenty new shadesl" Imagine their surprise when I explained that my shades cost only 10c each. They were not new either. My shades appeared especially attractive because they were faced in the latest chintz patterns . . . patterns that I found from experience I just couldn't get even in the most expensive shades. And my shades stayed pretty because they were Clopay Shades that wore as well as they looked. When I revealed, too, how easy it was to put up Clopay Shades without tacks or tools my friends were convinced I was a shrewd buyer for my family. NEW KIND OF WINDOW SHADES Clopay Shades are made of an unusually tough yet flexible fibre material that won t crack, pinhole, fray or curl. Because of their patented creped texture, Clopay f*9t Shades hang evenly, roll smoothly and stand rough usage even better than ord> nary cloth shades. Yet they cost only | 10 cents. You'll realize what a bargain value this is when you see the lovely plain colors available, such as dark green, white, ecru — and the modern two-tone chintz effects you can't get in old-fashioned See How Easy shades. Clopay To Replace Old Shades shades are 36"x6 ft. Just rip off old shade from easily Cut to fit ^tler. Moisten, gummed tape U\ • j edge at top oj Clopay Shade — er windows. ^ach to oldnllerAmd hang In a jury you Can shade. Now you have a new attach them to Jr"n shade in only 2 minutest -.„.... „JJ „„11„..„ No tacks ortools. Clopay saves your old rollers— time— labor— money. patented gum tape edge at top of shade is the secret. See this amazing new kind of shade today. Millions already in use. Learn what a thrill it is to brighten up every room with new Clopays at alt your windows. Send 3c stamp for color samples. Just address Clopay Corporation, 12 71 York St., Cincinnati, Ohio. At All 5 c and 10c Stores and Many Department Stores |jW*^WV!i«l,^'lff«|il.Ji»i^^ (EQXQXPiW Window Shades 3 49