Hollywood (Jan - Oct 1934)

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to U is she She is the girl about whom men say to themselves: "She certainly doesn't live up to her stunning looks! Why on earth doesn't she get wise to herself?" She is the girl whom other girls discuss in cruel little huddles: "Wouldn't you think she'd notice it herself? There's no excuse for it these days!" Nothing so quickly sidetracks a girl socially as the ugly odor of underarm perspiration on her person and clothing. It's an offense that up-to-date people find hard to excuse. And no wonder! For it's so simple and easy to avoid. With Mum ! Just a quick flngertipful of Mum to each underarm when you dress, and you re safe for all day or evening. And think of this — if you forget to use Mum when dressing, use it afterwards. It's harmless to clothing, you know. It's soothing to the skin, too; even a sensitive skin. You can use Mum right after shaving the underarms. Remember, this dainty deodorant cream does away with unpleasant body odor without preventing perspiration itself. The girl or woman who is careless about underarm odor always pays for it in lost popularity. Use Mum and be sure of yourself. All toilet counters have it. Mum Mfg. Co., Inc., 75 West St., New York. THE ODOR OUT OF PERSPIRATION "WE PRIZE MUM FOR THIS, TOO," women say. "We simply couldn't get along without it to use on sanitary napkins. It relieves us of all worry."