Hollywood (1938)

MYSTERIOUS NEW BLACK LIPSTICK The Sinful Black of a South Sea Night That Changes On the Lips to a Devastating Transparent RED That Perfectly Matches Any Complexion I ^ qA moonless South Sea night.. .black as a pocket ... a Voodoo fire . . . 'tis the flight of the Love Dance, during which charm-wise maidens conjure the hearts of their mates-to-be. Black Magic! And now . . . for YO U ... all the witchery of this intense South Sea moment.. .in the new BLACK MAGIC shade of TATTOO. Black as night in the stick (yes, actually!)... but the instant it touches your lips it magically changes to the exact shade of teasing, pagan RED that your own natural coloring requires. It's your own personal lipstick that will not give the same color to anyone but you. Black magic in red ! You'll find it all of that . . . and more too ... in the way it lasts on your lips, hours longer than you'll ever need it ! Today . . . regardless of what shade of lipstick you've always used ... try BLACK MAGIC. You'll find it oh! so much better for your charm than any you've ever used before! $1 everywhere. Five other thrilling TATTOO shades too: CORAL .. . EXOTIC . . . NATURAL . . . PASTBL . . . HAWAIIAN TATTOO YOUR LIPS <$&$ koTflOHCt! STOP CAUSING LARGE PORES AND BLACKHEADS! sem-PRnv jovennv • Doyoutakeoutyourpowderpuff when J^HHh* you are shopping or away from home, and apply fresh powder on top of the old?Beware! Every time you rub stale powder and dirt into the pores of your skin, you fill them with waste . . . make them large and conspicuous . . . invite large pores, blackheads, blemishes. How can you avoid this harmful habit ? Simply carry a dainty, metal push-up container of Sem-pray Jo-ve-nay in your bag and cleanse your skin in two seconds before you apply fresh make-up ! EASY TO USE AS A LIPSTICK You'll find Sem-pray Jo-ve-nay as easy to carry and easy to use as your lipstick. Just take off the lid, push up the bottom and apply it to your face. Smooth the cream over your skin, wipe it off and your face is ready for powder . . . fresh, clean, radiant! You'll look lovelier . . . and your powder will stay on hours longer. YOU NEED NO OTHER CREAMS Generations of beautiful rareimportedoilsnotfound women have proved that inordinary creams— blended Sem-pray Jo-ve-nay is the by a long, slow, secretproconly preparation needed to ess. Use Sem-pray Jo-vekeep the skin clean, soft, nay morning, noon and night. "always young." You don't Carry it with you to cleanse have to bother with spe your skin before applying cial creams when you use fresh make-up. Then you'U Sem-pray Jo-ve-nay. You saygood-byetoblackheads! don't even need a powder Yoirll enjoy the thrill of a basel For this fine cream skinsoclean,sofine, sosoft is a complete beauty treat that it will bring you comment for your skin, made of pliments every day 1 Puree'Size at 10c counters or mail coupon. Large 60o size at all drug and department stores. sem-PRfiv jovennv Elizabeth Husted, Sem-pray Jo-ve-nay Company Dent. 5-F. Grand Rapids. Michigan Please send me your clever purse-size container of Sem-pray Jo-ve-nay. Enclosed you will find ten cents to cover cost of handling. Name AddreesCity when Grandmother tells that story she points out the moral proudly. "Of just such little things as that a man's character is built." 9 Then there was that other time when he walked to Grandmother's, the whole fourteen miles through a raging summer storm, arriving rain-soaked and mud-splattered from head to foot. He had started out on his bicycle with a boy pal, but when they ran into the storm they had had to park their bicycles in somebody's barn, and continue on foot. When they got there Grandmother made them undress and put on some of her husband's clothes until she could dry their own. Then she said, "Now, Arlington, I see that you've got a secret to tell. Nothing else could have brought you all this way in the rain. Now hurry, out with it, before you burst." She had hit the nail on the head and the story came out in leaps and spurts. The night before Arlington and Gerhart had had the most amazing adventure! They had been bicycling over to see Mary Ellen (the best girl in his life at that moment), and peddling along a lonely road they passed a car stalled along the side. A man called out to them and asked them where he could get a lantern. There was something wrong with his engine, and he knew how to fix it, but it was too dark to see. Then he gave them some information which made their eyes pop. He was a convict, he admitted, from the State Prison Farm. He had been granted a 24-hour parole, and he had already used twentytwo hours of it. Now he had to get back or else! To the boys it was as exciting as though they had suddenly been held up at the point of a gun. They lost no time in scurrying off to the nearest farmhouse, and a few minutes later they were back with a light. "You mean you were frightened of the man?" Grandmother asked, as Arlington paused for a moment in the telling. "Why, what could he have done to you? You could have just gone off and never come back!" "Aw, Grandmother," he said disappointedly. "You don't understand. You think we got the light for him because we were afraid? Heck, no! We just wanted to get a good look at him ourselves! A convict, Granny! The first one we ever saw in our lives." | Today it's quite a different young man who comes to Grandmother's house, and the mode of his arrival is quite a little different, too.. It's a black Packard which rolls up now, and it's no longer Gerhart who accompanies him up the walk, but a young lady. He no longer sits in front of the fireplace in his grandfather's too-big clothes, with remnants of mud still on his cheek. He sits there in expensive sport clothes, and now there are other things to discuss besides convicts along the road. But essentially he is the same; essentially the relationship between grandson and grandmother is the same. She still finds fault with him and she still Representing the Hollywood Junior Chamber of Commerce, ©ordon Oliver and Judith Barrett turned up at the station to welcome the Movieland Tourists, and presented the key of the city to the senior member, the charming little sight-seer who has celebrated her eighty-third birthday 50 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT