Hollywood (Jan - Mar 1943)

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Keep your smile bright . . • but PEPSOO^ Tooth p°% DO N'T WASTE PEPSODENT An overwhelming number of boys in uniform have made Pepsodent their first choice . . . they are taking nearly one-fourth of all the Pepsodent we make. Civilian demand, too, is the greatest ever. But, wartime restrictions keep us from making more. And so . . . we urge you: Don't hoard Pepsodent. Use it sparingly. If you help save enough for others . . . there will be enough for you. DON'T LET Pepsodent run down the drain. Always wet brush before applying paste. Then finish brushing before rinsing brush. DON'T USE more tooth paste than you need. About three-quarters of an inch is enough. Pepsodent multiplies itself into a rich lather. DON'T SQUEEZE tube carelessly. Roll it evenly from bottom. Replace cap. Save empty tube to exchange when you buy paste again. DON'T POUR Pepsodent powder on your brush. Pour it into the cupped palm of your hand. Enough to cover a 5-cent piece is plenty. DON'T RUB — Dab moist brush in powder. This way all the powder is picked up by the brush. Always measure out powder for small children. DON'T USE a worn or wilted brush. Keep new ones efficient by hanging them up to dry. Bristles Stay firmer, last longer this way; DON'T BLAME your druggist if he has to disappoint you the first time you ask for Pepsodent. He will have it for you in a few days. REMEMBER... only a little Pepsodent is needed to make your teeth bright, your smile sparkle, because Pepsodent's exclusive formula contains patented ingredients recognized among the safest and most efficient known to dental science. So . . . keep your teeth bright . . . but don't waste Pepsodent. Help save enough for others . . . and there will be enough for you. 14