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1 scramble < EGGS' — of enemy bombardiers,"
SAYS BETTY RICE,
who certainly knows her camouflage — and her CAMELS
Like the men in the services ... in the Army, Navy, Marines, Coast Guard . . . her favorite cigarette is Camel *
"CONFUSION, rather than concealment," says Betty Rice, "is the principle of camouflage in this war. You try to confuse enemy bombardiers . . . make them uncertain of just which object below is their true target . . . make them scramble their aim, and their 'eggs' (bombs to you) where they won't do any harm."
On the easel is a model of a camouflaged airfield. On the table, the tools of her trade . . . including Camels! They're very much a part of her working kit. She says: "I smoke steadily on the job and off. And always Camels. They're easier on my throat."
BLENDING big guns into the landscape starts this way. A model is made, camouflaged, photographed. "No camouflage, about a Camel, though," Betty Rice says. "That's a real cigarette." Right, Miss Rice! There's no confusion about why Camel is so popular. And no tricks in its making. Just costlier tobaccos — and the Camel "know-how" in the blending. And those can't be imitated.
i
TheT-Z
one
~^ where ~| cigarettes
are judged
The "T ZONE "-Taste and Throat — is the proving ground for cigarettes. Only your taste and throat can decide which cigarette tastes best to you . . . and how it affects your throat. For your taste and throat are absolutely individual to you. Based on the experience of millions of smokers, we believe Camels will suit your "T-ZONE" to a "T." Prove it for yourself!
MORALE EXPERTS SAY that it's a good idea for women in the war to be "just women" every once in a while. So here's Betty Rice following that advice... complete with king's yellow evening dress, Prince Charming escort, and very-much-part-ofthe-picture Camels. It's the cigarette you find in a camoufleur's work-shop, destroyer's deck, air base ... or ringside table.
FIRST IN THE SERVICES...
* Based on actual sales records in Post Exchanges, Sales Commissaries, Ship's Stores, Ship's Service Stores, and Canteens.
R. J. Reynolds Tobacco Compare, Winston-Salem. N. C.