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COLOR FILM?
BY TED R. BOMAR
Kodachrome or Anscoco/or adds dimension and emotional impact"
THE girls know about color. A dash of it is in whatever they wear. It does things for them. And it does things to the people who look at them.
There you see demonstrated two big advantages of color: 1) It is beautiful, and 2) It packs' an emotional wallop.
Stir well with a few other choice ingredients, like personality, and you get glamour.
Color film catches these qualities and transfers them to your screen. It adds something to the personality movies of youngsters at play. It adds to scenic views at home or on travels, to foliage and flower pictures, to festive events, and to studies of animal life of all kinds from the family pooch to the exotic critters at the zoo.
The novelty of color in a motion picture no longer is enough to make an audience exclaim in wonder. Color must do its share in putting across the idea on which the movie is based.
You might say there is color in everything, for all light is color. True enough. It is equally true that all subjects that can be lighted sufficiently can be photographed on color film. Some subjects demand it.
An artist who turns out remarkably appealing Western landscapes says, "A picture in full color delights you for the same reason as a trip into the country. There's an element of freshness. It seems close to nature."
You take a trip to see and enjoy nature, and to bring home those scenes the way you see them. Rolling hills, mountains or desert have great eye appeal because their magnificent colors do something to our emotions.
In winter, red and gold rays from the sun, and blue reflected from the sky, often give rare beauty to a landscape that was dull and uninteresting a few hours earlier when clouds were heavy. Comparison may be made between movies of one scene in sunlighted color and black and white.
When shooting scenery, we are happier using color film.
The outdoor spectacle is another item. Expositions, parades, fiestas, ice carnivals and water sport shows owe much of their success to color. Films of these events are more spectacular in color.
Even the indoor spectacles are happy hunting grounds for fast lenses. Games and races, whose appeal is action, however, may be just as well in monochrome.
Look at the delicate pink in your baby's cheeks, his bright blue eyes and the gold of his curly hair. You will always remember these things, you think. But you are also very fortunate in being able to photograph them as they are.
There is dramatic impact in color. Various colors have long been associated with the emotions and the good things and ills that mankind encounters.
Red spells excitement, danger (like the traffic light says) and anger.
Mixed with yellow in the right proportions, red becomes tamer and easier to get along with. It may then reflect such pleasant matters as the comfort of a fireside or the warmth of hospitality.
Predominant yellow can hint at fear, or it can indicate heat in a desert scene. Blue, a cold color, represents calm and peacefulness. The stage has long been successful in
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