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HOW TO WRITE PHOTO PLAYS 83
do one, two, and possibly three or four-reel original scenarios— the length depending upon each individual writer's experience and ability. Things are bound to change,
and when they do But that is looking too far into
the future!
THE MAILING DEPARTMENT.
Every now and then it is advisable for the promising scenarioist to look over his mailing department and see that it is not getting into the rut. A writer striving to turn out too much salable material is liable to overlook the importance of selling what he writes and become negligent in the matter of submitting intelligently.
This can never lead to success, for he must be on his toes all the time. From the moment he begins to create the script to the time he signs the dotted line on the release blank, he must watch every opportunity to reap financial reward for the product of his brain. He is an artist until the script is completed — then he becomes a business man, and must use businesslike methods.
The "mailing department" of every writer should consist of himself and two or three books; one for keeping track of the exact wants of all the companies at all times; another for keeping track of where each script has been submitted, et cetera ; and a third, which is really not necessary to a beginner, to keep track of expenditures in handling the scripts. We consider it highly important that a writer should always keep his "mailing department" up to scratch, for it corresponds largely to the advertising department of a newspaper — the end that