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HOW TO WRITE PHOTO PLAYS 151
arc buying or whether they ever use that type of play, is wasting good time. He may succeed in placing his work "here or there," but it is only by accident, and he seldom repeats.
The careful writer does not go at the thing in such a manner. He works his story out with fully as much pains as the other man, but he keeps his brain alert, after finishing the script, and carefully studies the market for possible purchasers of his product. He knows that he is not wasting time and postage by sending it to the company that he finally selects, for he is reasonably certain, because of his study of their condition, that they are producing plays along the same general lines as his. And more than half the time he is able to sell his script on its first outing.
We cannot lay too much stress on the selling end of the scenario-writing game. It is something which should command as much study from the writer as the building of the scenario itself. A merchant would fail in no time if he sold his goods in a slipshod way, and, when it comes to the selling end of script writing, the author is nothing more than a merchant. He must do just as a merchant does : study the markets, and sell wherever he can command the best price; keep his eyes open for changes in the mart, and, above all, not try to force his product where there is no possible chance of its being accepted.
We advise beginners to bring themselves to believe, though we know many will find it hard, that there are two distinct arts to be learned under the general heading or