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Fourteen
The INTERNATIONAL PHOTOGRAPHER
December, 1929
MULTICOLOR
Alvin H'yckoff, president of the International Photographers of the Motion Picture Industry, Local 659, is one of the leading authorities on matters cinematographic. His unbounded enthusiasm for color miracles ivrought upon the screen through the use of the MULTICOLOR process is based upon a careful analysis of results obtained by all methods thus far perfected. He says: "Use MULTICOLOR and be assured of results that are safe, sane and entirely satisfactory."
" — the final answer to the COLOR PROBLEM/' says
ALVIN WYCKOFF
/
. . . and here's why Multicolor is the choice of technicians throughout the industry.
— all shots are made with normal black and white lighting ... a vast saving in time and production cost . . . effect shots in full color for the first time.
— standard cameras are used . . . every Mitchell and Bell and Howell is a potential Multicolor camera.
— color and sound-on-film in one process . . . for dailies and release prints.
— Multicolor prints are made on a single film and present no "buckling" problem.
— Multicolor's protective treatment of prints prevents scratching, assures a maximum of wear, exceeding that of black and white prints . . . Multicolor prints have run for 400 performances before replacement was necessary.
— and finally . . . Multicolor offers the cinematographer the entire color world to shoot at anew — presenting limitless artistic and commercial possibilities heretofore denied, because of technical and mechanical difficulties.
MULTICOLOR FILMS
INCORPORATED
201 NORTH OCCIDENTAL BOULEVARD LOS ANGELES £ CALIFORNIA
Covered by United States and Foreign Patents
CO I, OK PROCESS ESPECIALLY ADAPTED TO PRESENT NEEDS