International photographer (Jan-Dec 1934)

January, 1934 The INTERNATIONAL PHOTOGRAPHER Xiu, matic standard make up is worn. Naturally, when a stage or "technicolor type" make up with red lips and rouged cheeks is worn, no artificial "stepping up" of the red is necessary or desirable. Saves Time, Cost and Waste Until the present time, with the introduction of the Hessercolor method, the majority of color prints have been made with superimposed carbon tissues which have to be manipulated under the most exact conditions of temperature, including an air conditioned room at almost freezing point. Great skill is required in all carbon tissue printing; the filaments are decidedly fragile and there is no opportunity to correct faulty registration. The very high cost of finished pictures in carbon methods is due to great time consumption, high cost of materials and large percentage of wasteage — all three of these items being conquered by the Hesser plan. Mosaic War Maps Captain Hesser was the inventor of several aerial photographic devices used in wartime and his newest discovery is a color camera for aerial use, which will readily disclose camouflage or any tricks of the enemy used to conceal fortifications or troop movements. This is also a three-plate camera, but made in "one-shot"; examination of negatives and positives, through special viewing glasses, will tell an army commander secrets that would be unguessed by judging from an ordinary black and white aerial photograph. Maps can thus be made in full color — a mosaic, as they are called, in color, being much more valuable than in monotone. Great speed in making up the color prints for aerial work is possible by the use of the Hesser devices. Another great field for this photography is in medical work, where an exact record of skin diseases, for instance, can be made for the illustration of text books. Commercial Field Great So far as the general public is concerned, the plans under way call for the equipping of several hundred studios throughout the United States with Hessercolor cameras ; the regional centre nearest them being used for their color printing. All the photographer has to do is make the negatives and develop them in the specially formulated solutions for color. This will also apply to motion picture companies on distant location, but locally it will be more convenient to have the negatives developed in the Hessercolor plant. Three sizes of negatives are standard; 5x7, 63^x8^2 and 8x10, while splendid enlarged prints can be made up to 14x17 inches from even a 5x7 original negative. Remarkable Speed of Process The remarkable item of speed in The Hessercolor Process was recently demonstrated by a finished color picture in process of making complete on paper, within four hours after the photographing of a scene, using film ; the same process was reduced to one hour and four minutes with the use of glass plates. But because of the danger of breakability the regular method is to use panchromatic film ; this is treated quite differently in developer from the ordinary stills. A central "printing plant" for Hessercolor is already being established in Hollywood and in this plant the color stills made by cameramen with each motion picture company will be developed and finished in color, the colorprints being ready on a twenty-four hour basis. While the cost of color prints is necessary a great advance over black and white stills, they will serve a very definite purpose and, when contracts with lithographic concerns are revised, for the usage of color-stills instead of hand coloring, the cost will be readily absorbed by the savings made. Please mention The International Photographer when corresponding with advertisers DON LEE STATIONS CELEBRATE SECOND ANNIVERSARY Five Million Feet of Motion Picture Film Televised In Two Years On December twenty-third, with a special i\vc and one-half hour program, the Don Lee television stations W6XS and W6XAO celebrated their second anniversan of television broadcasting. Two years ago, under the direction of Harry S. Lubcke, Director of Television for the Don Lee Broadcasting System, W6XAO became the first ultra-high frequency television station in the country broadcasting on regular schedule. Five months later, May 21, 1932, the first television image ever received in an airplane anywhere in the world was broadcast from W6XAO to a speeding Western Air Express tri-motored Fokker and viewed by over a dozen press representatives. With the inaugural broadcast of W6XS on the first anniversary of W6XAO, this new 1000 watt transmitter was soon heard and received across the continent at Houlton, Maine. Immediately after the Los Angeles-Long Beach earthquake of March 10th, 1933, W6XS and W6XAO transmitted scenes of the disaster before the public was admitted to the stricken area, with the result that those who had television receivers saw the damage over television before they were allowed to see it in person. Soon regular editions of Pathe Newsreels were shown, then Paramount trailers, shorts, and full length features, until at present nearly five million (4,824,000) feet of motion picture film have been televised on regular schedule. This is believed to be the largest television footage ever exhibited. Recently a record was set in bringing an event to the television screen, when the Stanford-USC Trojan contest of Armistice Day was shown three hours and forty-five minutes after the conclusion of the game. The anniversary program started at 5:00 p. m. with a historical review of the subjects broadcast during the two year period, and included the first image broadcast, the one sent to the airplane, and others connected with outstanding events. It was followed at 6 p. m. by a current Pathe Newsreel, Paramount's "Hollywood on Parade," with Ginger Rogers, John Boles, Robert Woolsey, Johnny Mack Brown, Mary Pickford, Boots Mallory, and Dorothy Wilson, and a special edition of Paramount News. At 7:00 p. m. the full-length Paramount feature "Madame Butterfly" was broadcast starring Sylvia Sidney and Gary Cooper. The broadcast ended at 10:25 p. m. with the usual closing signal. THE ASSISTANTS TALK IT OVER "What do you think of personal liberty?" "I'm in favor of it, but my girl won't see it."