International photographer (Jan-Dec 1934)

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December, 1934 T 1 1 I N T E R NATIONAL P H O T () G R A V H E R Twenty-three THE NEW SUPERPAN NEGATIVE FILM • The film industry has long been in position to welcome a new supersensitive panchromatic NEGATIVE FILM/ refined to meet the increasing demands of picture taking. Agfa Ansco offers the new Superpan Negative, a film of super-sensitive speed and a finer grain In both exposure and development the Agfa Superpan Negative gives, through a wider latitude, a wider range of pictorial possibilities in motion pictures. A non-abrasion surface coating protects the emulsion physically. The anti-halation coating underlying the emulsion preserves the photographic definition. High, evenly balanced color sensitivity simplifies the problem of correct registration under any lighting conditions, permitting any desired color emphasis with a relatively low multiplying factor for the filter used. 4$> C. KING CHARNEY, Distributor for AGFA 35mm NEGATIVE aid POSITIVE FILM the UNITED STATES HOLLYWOOD 6372 Santa Monica Blvd. Tel. Hollywood 2918-2919 at NEW YORK 245 West 55th Street Tel. Circle 7-4635 Mad. in menca AGFA FACTOR ANSCO E S AT B CORPORATION INGHAMTON, N. Y Please mention The International Photographer when corresponding with advertisers.