International photographer (Jan-Dec 1941)

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Brilliantly engineered and as precise as it is handsome is the new Eastman Kodak Ektra 35 mm. Camera. Interchangeable magazine backs and lenses; precise range finder; local plane shutter of outstanding performance; individual adjustments for user's vision; variable power view finder for both normal and long focus lenses and numerous other technical refinements. TRflDfUJ Eastman Announces New 35 mm Camera • I If raided as "the world's most distinguished camera." a deluxe 35mm. camera, the Kodak Ektra, is announced hy the Eastman Kodak Company. Rochester. Designed for the serious worker who prizes quality and precision in photographic equipment, the Ektra includes as an integral part of its design certain new features never before available in any 35mm. miniature camera. For this camera, six superb interchangeable lenses are announced, incorporating new optical techniques which insure a quality of performance unequalled elsewhere. Focal lengths range from 35 tn in. I<p 153mm., with other lenses to come, and a program of fine accessory equipment is also planned. Magazine Backs Are New A distinct departure in miniature cameras, the Svodak Ektra is the first to provide both interchangeable lenses and interchangeable Magazine Backs for 35mm. film. These Magazine Backs enable the Ektra owner to switch from one type of film In another in the middle of a roll, quickly j.nd without loss nt a single frame. Other outstanding features of the new Ektra — in addition to a host ol minor refinements — include: 1. Precise range finder, coupling automatically with all focal lengths of Ektra lenses, and equipped with an adjustment for individual vision. 2. A focal plane shuter of unique precision and stability of performance, with speeds from 1 second to 1/1000, and ••bulb." Finder Sets jor Lens in Use 3. A variable-power view finder which sets b> a simple dial for lenses of focal lengths from 50 to 254mm., corrects automatically for parallax, and has an adjustment for individual vision. 4. A rhythmic operating cycle for all major adjustments, with all operating controls at the finger tips of one hand, and the other hand free for gripping camera. 5. Full visibility of all scales and dials from the top of the camera (including the direct-reading depth-nf-field scale and aperture scale on most of the lenses) so that all operating data are available at a glance. 6. Rapid film advance and rewind, with a visible indicator actuated by the film itself — providing a sure and accurate check on film movement. Advancing the film simultaneously resets the shutter for another exposure. Rapid Manipulation, Clear Scales 7. All control dials designed with a distinctive milled edge for rapid, convenient manipulation, and marked in large, clear numerals. These spotlighted features are in addition to such technical refinements as an automatic exposture counter on the Ektra body and a manual sel exposure indicator on each Magazine Back; a visual signal which shows after each exposure until the film is advanced; positive prevention of accidental double exposures; a velvet-smooth shutter release plunger — absolutely eliminating release shock — with a quick-set lock to prevent accidental release; a delayed-action mechanism for self-portraits and similar work, and other features. A neat brown cowhide combination case is available for the Kodak Ektra, to accommodate the camera with lens, an extra Magazine Back, two extra film cartons, and several filters. All Wratten Filters, Kodachrome Filters, and the Kodak Pola-Screen are available for use with all the lenses. The Kodak Ektra may be purchased with any desired lens. Additional lenses and additional Magazine Backs may be purchased separately as desired. The prices are: Kodak Ektra with Ektar f/3.5, 50mm., $235.00; Kodak Ektra with Ektar f/1.9, 50mm., S300.00; Kodak Ektra with Ektar f/3.3, 35mm., $243.00; Kodak Ektra with Ektar f/3.5, 90mm., $260.00; Kodak Ektra with Ektar 173.8, 135mm., $305.00; Kodak Ektra with Ektar f/4.5, 153 mm., $325.00; Magazine Back, indi vidually fitted, $55.00 (price includes fitting at Rochester); Ektar f/3.3, 35mm., $68.00; Ektar f/3.5, 50mm., $60.00: Ektar f/1.9, 50mm., $125.00; Ektar f/3.5, 90mm., $85.00; Ektar f/3.8, 135mm., $130.00; Ektar f/4.5, 153mm., $150.00; Combination Case, brown cowhide, $15.00. An illustrated lecture, covering the feature* and capacities of the Ektra, is now in preparation. It will be available for showings by arrangement with the Camera Club Photographic Service of the Eastman Kodak Company. CE. 3-Light Photo Enlarger Camp • Development of a 50-100-150 watt "A 21" white Mazda Photo Enlarger Lamp designed to provide amateur and professional photographers with three intensities of light from a single source ha* ju>t been announced bv General Electric's lamp department al Nela Park, Cleveland, Ohio. For proper operation, the new "A 21" requires special accessor) equipmenl which is bring built into new enlarger* soon to appear on the market or which should be built into existing equipment. Chief among these "necessaries" arc a 3 contact porcelain socket and a wattage selection switch. Anion" outstanding advantages claimed for the new lamp an tin following: Use of the 50-watt filament provides ample light for the setting-up and focusing operations which frequently consume considerable time; the relatively little heat produced by the 50-watt filament permits leisurely setting up and focusing without "cooking" the negative; for making exposures, two higher stage* of light are available; one an intermediate intensity from the 100-walt filament alone, the other a much higher intensity of light from use of the 50 and 100-watt filaments each burning at the same time. List price 60 cents. Kalart Sistogun 9 Among newspapers and picture services now using the Sistogun are listed Associated Press, World Wide Photos, New York Daily News, Acme News Pictures. International News Pictures, New York Sun, Daily Mirror, Philadelphia Inquirer, New York World-Telegram, New York Journal-American, News Week, Cleveland Plain Dealer, Charleston Observer, PM. Leda Dubin, in charge of the West Coast Office of Kalart, Taft Bldg.. Hollywood, tells us thai during the Sistogun campaign, the unit will be installed free of charge if purchaser will bring in or send his camera to the Hollywood office. Miss Dubin further informs our readers thai any repairs, installation and service of Kalart products are handled without delay at the office in Hollywood. This means a great saving in time for West Coast users. 24