International photographer (Jan-Dec 1941)

Record Details:

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hall, where each citizen looked full into the face of his town councilor, and discussed the matters that concerned them both. That was, of course, a literal government of the people. 150 years later, the coming of the television age promises again that rare opportunity of meeting with one's governmental leaders, and, face to face, thinking through matters of importance. "When one speaks of the third new frontier distribution, one immediately thinks of the compelling job radio does in mass merchandising. Television will doubtless have its part in accelerating sales of certain products. I can even see the housewife of a morning, sitting before her television screen and viewing the bargains of the day on the second floor, we will say, of a downtown department store. But I prefer to pass on to another phase of television distribution. It would seem that television offers one of the best means for spreading of education. "The arts will doubtless receive a tremendous stimulus from television presentation. Recall, for a moment, the increased interest in music created by the radio. Music publishers, instrument manufacturers, teachers of music have all benefitted enormously, and there is a widespread participation in music never before known. Carry this analogy into the art of the dance, the theater, and the graphic arts. A new age in the practice of leisure arts and recreation dawns. "There is a fourth new frontier which has been touched on only implicitly in this past discussion, and that is the frontier of personal development. The television age will not be something wherein we can all sit statically by. It will demand of all of us a development of a personal style, in order that we should be able to step up and take our parts in the television scene. Perhaps we will be merchandising for Kellogg's Corn Flakes, or giving a course over television in banking, or fashions, or how to cook. It may be that we want only to present intelligently our club's project of preserving the redwoods, or building of public opinion to take signs off the highway, or to raise a milk fund for under-privileged children next door. In this age of "saying it with pictures" we will be called upon to develop, as did the educated man and woman of a past age a pleasant literary style, and as the radio age demanded a clear agreeable voice, so the television age will expect, as a matter-of-course, an easy, magnetic personal expression. Yes, television and new frontiers are synonymous." TELEVISION MAKE-UP By Cessi Weaver, Make-Up Artist Television Station W6XAO Contrary to popular opinions, television make-up no longer produces a gruesome effect. In the earlier experiments the faces did look like a Dalian conception of a Martian — blue and green crescents were interspersed with splotches of red. Gradually the make-up artists have changed the procedure as they discovered that, as in the regular moving-picture and stage makeups, panchromatic colors are best. Because of the intense heat from the lights in the studio it is not possible to use regular grease paint base. Max Factor's has produced a pancake base that is applied with a sponge and water as this does not smear when the actors perspire. Black pencil is used for outlining the eyes and blue-gray eye-shadow is preferable. The lipstick is a deep reddish-purple, almost black. Because television make-up is still in an experimental stage, the colors used in the application of highlights and FAXON DEAN INC CAMERAS, BLIMPS-DOLLYS FOR RENT No. 22184 4516 Sunset Boulevard Night, SUnset 2-1271 Subscribe Now! INTERNATIONAL PHOTOGRAPHER $2.50 in U. S. A., $3.00 in Europe and Canada shadows for character parts have not yet been definitely decided upon. Pancro lining for the shadows and yellow for the highlights, when well blended, have thus far given the best effect. Because of the extensive use of close-up shots, one of the secrets to a successful make-up i s to be found in the word "smooth." A smooth application of the base, a smooth blending of highlights and shadows, and a smooth finish of powder will bring the artist closest to his desired result. One of the most difficult tasks of the television make-up artists is in the quickchange applications. Probably a record was set recently when a young lady aged twenty-five years in one minute and twenty-five seconds. The actress stood just out of camera range while Father Time was hastened by the help of the artist. COOKE CINE LENSES Cooke lenses will give you crisp, extremely sharp definition throughout the entire spectrum. Envisioning future demands, Cooke lenses have always surpassed current requirements. Focal lengths for every need. Write for descriptive literature. BELL & HOWELL COMPANY Exclusive World Distributors of Taylor-Hobson Cooke Cine' Lenses 1848 Larchmont Avenue, Chicago New York: :iu Rockefeller Plaza Hollywood: 716 N. LaBrea Ave. London: 13-14 Great Castle St. International Photographer for March, 1941 25