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Motion Picture Equipment
Studio and Laboratory Tested Since 1929
AUTOMATIC DEVELOPING MACHINE COMPLETE IN EVERY DETAIL
LABORATORY EQUIPMENT WILL BE ON DISPLAY AT THE NEW SHOW ROOM, IN CONNECTION WITH MY
New Address:
1515 Cahuenga Blvd
Hollywood, California
ART REEVES
Cable address: ARTREEVES
GOERZ
KINO-HYPAR LENSES
' f:2.7 and f:3
CLASSIFIED
for regular and color
movies of surprising
qualify. High chromatic
correction . . .
Focal lengths 15mm to 100 mm — can be fitted
in suitable focusing mounts to Amateur and
Professional Movie Cameras.
COERZ Reflex FOCUSER
— Patented — for 16mm Movie Camera users — voids PARALLAX between finder and lens — provides fullsize ground-glass image magnified 10 times. Adaptable to lenses 3" and up. Also useful as extension tube for shorter focus lenses for close-ups. Extensively used in shooting surgical operations, small animal life, etc.
COERZ Parallax-Free FOCUSER and FIELD FINDER CONTROL
for Filmo 121 and Simplex-Pockette, no more off-center pictures, magnifies 4 and 8x. For itftailfil Inftirmatittn Atldrett Of ill. IP I
C. P. Coerz American Optical Co.
317 East 34th St., New York [
American Lens Makers Since 1899
LARGE QUANTITY OF PROFESSIONAL CAMERAS AVAILABLE. WRITE FOR BARGAIN BOOKLET. BURKE & JAMES, INC., 223 W.
MADISON ST., CHICAGO, ILL.
WANTED TO BUY FOR CASH
CAMERAS AND ACCESSORIES MITCHELL, B. & H., EYEMO, DEBRIE,
AKELEY
ALSO LABORATORY AND CUTTING
ROOM EQUIPMENT
CAMERA EQUIPMENT COMPANY
1600 Broadway New York City
Tel. Circle 6-5080— Cable : CINEQUIP
BELL & HOWELL, 5-WAY SOUND PRINTER. CAMERA EQUIPMENT COMPANY 1600 Broadway New York City
Tel. Circle 6-5080— Cable: CINEQUIP FOR SALE: Like new. H.C.E. "Hollywood" Combination 35 mm. and 16 mm. automatic one-man developing machine. Operating capacity 3000 feet of positive or 1500 feet of negative per hour. Price $1250.00. HOLLYWOOD CAMERA EXCHANGE, 1600 N. Cahuenga Blvd. MITCHELL NC 1 ute. B. B. RAY Calif.
12. LIKE NEW. Up to the min, 300 W. Durante Road, Arcadia,
FOR SALE— High sound system, new, noise reduction ami for immediate use, Newsreel recording era, complete with corder with B. & $2.r>0.00. Cash or v, camera equipment. Ave., Tuekahoe, N.
quality modern portable .double Berndt-Maurer Galvanometer and lifier, W. E. microphone, complete $2,000.00. Single system R.C.A. head for Mitchell Standard Cammotor. $250.00. Finely built reH. Magazine, no Galvanometer, ill trade for Mitchell or B. & H. DON MALKAMES. 40 Standish Y.
Tay Garnett Signed by RKO
• lay Garnett, for many years one of Hollywood's top megaphonists, has been signed to direct RKO Radio's "Unexpected Uncle," which Erich Pommer will place in production about May 1st.
Garnett, who recently directed "Cheers for Miss Bishop," has a lengthy list of splendid pictures to his credit, including such successes as "Seven Sinners," "Slightly Honorable" and "Eternally Yours."
TrIANk yOU,
qREqq TolAisd
By HUGH MANN BUNG
Our congratulations to Gregg Toland for his article on "What is Good Photography?" in the March issue of International Photographer. At last here is some light, for information is a form of light, and a word of encouragement to the other members of the photographic division ; men who do not receive Academy awards; men who never are given screen credit; men who seldom are mentioned in publicity, but men who valiantlv have fought and labored for better photography.
Do they ever get a good word? Seldom! Instead it is mostly destructive criticism, such as "this is out of focus," "too much headroom," "hurry up with that camera," "let's get a Western load," "correct that slate," "bad composition."
Do they receive instruction or even a hint on what is good photography? Hardly ever. Just because we did not receive any help in any of our days ( who was there to give any? ), just because our bosses kept exposure on exteriors so childishly secret, is no reason why we should not help these "'boys," some of who are now grey haired.
When a doctor discovers a serum he publishes information on it; he lectures on it; he does everything possible to make it known in order that mankind may benefit. Why are discoveries on light so often kept in the dark?
Toland reminds us of El Greco, the famous Spanish, Greek-born painter. Other maestri of light might well follow the steps of "El Greggo" by giving us lectures and articles on their experiences with light, as well as instruct their assistants and discuss the subject with them. Then when the time comes land I am sure it will) when they are promoted and hand over their jobs to these younger men, they will be proud of them as having been their students.
A truly great artist of photography should know that the sun, our chief source <>( light, does not stop with each sunset; but a day has gone that never will return. There are many things we can stop, but not old man Sol. As time goes on cameramen of today should be promoted and become the directors, writers and producers of tomorrow.
So let's instruct these younger men, lets give the boys a chance. They are entitled to it and they have waited long enough. Let us see today's cameramen in higher positions and as time marches on see to il that seconds, assistants, loaders and candidates to loaders should become tomorrow's cameramen.
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