International photographer (Jan-Dec 1941)

A COMPLETE MEANS OF INSTANTANEOUS PARTICIPATION IN SIGHT AND SOUND TCLC V TELEVISION GETS THE "GO" SIGNAL! To Make Commercial Debut July 1 By Duster Evans While an abundance of startling news has been coming out of the Nation's Capitol recently, none has been more welcome to some than the Federal Communications Commission's approval of the commercial broadcast of Television, starting July 1. All of which means that Television has been authorized to start selling its programs to sponsors. And experts agree that when this takes place, it won't be so very long before Television's magic should be reaching out into many homes. The Commission has adopted a set of operating standards that makes possible the highest level of Television performance within present developments. These standards fix the line frequencies at 525 — making possible greater detail in a Television picture, than under the 441 line system recommended a year ago. This change will also be helpful in view of the trend to larger screens. The recent birth of Frequency Modulation in the Radio world has no doubt proved a timely, fitting stimulus to Television's coming-out party. Frequency Modulation's almost staticless, pure tone is being used to accompany the flickerless pictures. The Television public is therefore in for a double-feature treat in the realms of sight and sound. But Television, itself, has not been sitting tight these recent months. A startling development has taken place. Color Television has rapidly become a reality. A Television screen can now be flooded with the hues of the rainbow. Colorful objects "televised" by means of this new system take on a life-like realism. Like color movies, a Television picture in color assumes a three-dimension effect. Perhaps no other recent event in Television's progress will so enhance Television's appeal to the buying public. And the good news from the Television front these days is not confined solely to experimental stations at Washington. Some of the country's outstanding merchandisers are placing confidence in the future of Television to the tune of a plan for possibly a ten-million-dollar order for Television receivers. Foreseeing the tremendous possibilities of merchandising products on Television's silvery screen, a survey of Television broadcast facilities is being con International Photographer for June, 1941 ducted by a large department store chain. Upon this may rest an order for fifty thousand Television receivers. RCA. it is also reported, is now proceeding to interest theater operators in their new, Wide-Screen Television System designed for theater use. Experimental shows on a 15 by 20 foot screen have gained much favorable comment. It seems to be almost a foregone conclusion that in the next few years, some of the large theaters will be installing Television projectors. Some are already showing an active interest. As an example of the "eye for the future" comes the news that Balaban and Katz have been authorized to erect another experimental station in Chicago. Certainly, there has been no marking time in Television. Technically, it is ready! The government has now given its ap The last word in a television receiver. Dutnont model 195X with screen 11*4 by 15 inches, 169 square inches of actual picture. This receiver provides the largest directly viewed television image in the world. 21