International projectionist (Jan 1963-June 1965)

"Talaria" Offers Pay TV to All Theatres NEW YORK — National General Corp.. owner of theatre circuits on the west coast and the continental divide (220 theatres), has announced that it is pushing ahead with plans to form a theatre pay television network utilizing General Electric's new Talaria light valve projector system. Eugene V. Klein. National General president, said that by next year the company hoped to have approximately 100 of its houses in a pay television web which would include programming "52 weeks of the year." Although Talaria was developed by General Electric and uses some of the patents included in the Eidophor process to which 20th Century-Fox has American rights, it is understood that GE carries it further, adding its own secret processes. National Gen VfcH LET'S TWIST' Yes, That Easy to Use -No Tools Needed Just Twist The Stub In & Out NO GRINDING— NO OIRT 5ft* IF YOU ARE NOT USING The "Little Miser" Carbon Saver YOU are losing several Hundred Dollars Each Year! 4 Sizes 9-1 0-11 m.m. $3.00 Each 13.6m.m. $4.50 Each ORDER Now— Start Saving Money $$ (We Suggest 3 In Bach Projection Room) LOU WALTERS Sales & Service Co. MOTION PICTURE EQUIPMENT EV 8-1550 4207 Lawnview Ave. Dallas 27, Texas PROJECTOR CARBONS Better Light! Lower Costs! RINGSDORFF CARBON CORP. East McKeesport, Pa. 16 TALARIA— New General Electric color projector which makes possible the nation's first full-scale pay TV network will be used in movie theater chain of National General Corp. Projector has wide range of possible uses outside the commercial entertainment field, including medical and other instruction, military briefings, long-distance business meetings and political conventions. eral will handle the franchising, leasing and selling of Talaria on a nationwide basis but servicing of the equipment will be from GE shops located around the country. Talaria makes possible, the joint announcement said, for the projection of both color and black and white television images on the large-size theater screens. It is National General's plan to include in its programming Broadway shows, national sports events and other special features which it may purchase or produce itself. Transmission of the programs to theatres joining NG's network will be by leased telephone wires. Klein said that he believed that admission prices can be held "substantially lower" than those currently charged for conventional film product shown in metropolitan theatres. "This new network makes pay TV a fact of today rather than a complex dream of tomorrow," Klein said. "It puts major entertainment events where they belong and can achieve their greatest effect — in the theatre. "Our present theatre operations show that the American public wants to get out of their homes to be entertained. The type of entertainment now planned will prove this beyond a doubt." Klein declared. The large-screen capability of G. E.'s new Talaria projector is expected to have important implications for the entertainment industry, as well as for education ( particularly medical education), military and business communications. Until perfection of the projector by G.E.'s Technical Products Operation, Syracuse. N. Y., display of TV pictures on full size (25-by-33-footj screens with adequate brightness was limited to black and white. Previously most color systems were limited to screens about one-fourth this size and thus were impractical for large audiences. Robert L. Casselberry, general manager of TPO, said the Talaria projector provides a picture with brightness, contrast ratio, geometric accuracy and color fidelity that compares very favorably with color film. National General has signed multimillion-dollar contracts under which General Electric will supply projectors and service. The key factors which make possible the capabilities of this projector are the development of a special control fluid, the development of a novel light gathering system to utilize the very high light output of a 5-kw BIG-SCREEN COLOR TV— Unique color television projector developed by General Electric throws high-quality picture on theater-size screen. National General Corp., 220-theater movie exhibitor, plans to use the new Talaria projector in a nationwide pay theater television network. Before G. E. developed the projector, only black-andwhite TV projection was possible on large screens. Color projection was limited to one-fourth the size of standard movie screens. Talaria produces the three primary colors (red, green and blue) from only two light beams (green and magenta). Simplified projection optics make it possible to get primary red and blue from the single magenta beam. International Projectionist March 1963