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sound equipment for seven new theatres that opened during one six week period in the New York City area alone. Turnbull pointed out the growing awareness on the part of the industry for the need to have projection and sound of the finest quality. He stated "Brilliant projection and excellent sound reproduction are two vital elements of motion picture presentation that no other entertainment media can compete with. A theatre owner that shows a jumpy, out-offocus film, with poor quality sound, is selling shoddy goods. Customers
The Simplex XL production line where parts and major sub-assemblies are added to the main frame.
don't like it and won't come back even if the best feature pictures are being shown. This is one reason why many of our orders for new equipment are for replacement of 20 and 30 year old projectors."
In the final stage of assembly, the shutter is installed prior to putting the outside covers and doors in place.
SPEED
IN PROJECTION
Kollmorgen lenses rate tops in the motion picture industry. Used exclusively with Cinerama, they are standard equipment in more than 70% of American theaters. High light uniformity and less light loss on the screen— the whole screen— are typical of the outstanding performance of super snaplite'I" lenses.
Other advantages that add up to superior screening with super snaplite are:
Wire sharp contrast Uniform illumination Crystal clarity
Wide range of focal lengths Sealed construction
All mechanisms are run-in and final adjustments or touching up is completed at this stage of the production line.
Bulletin 222 describes Kollmorgen lenses in detail. See your equipment dealer, or write us direct.
CORPORATION
NORTHAMPTON, MASSACHUSETTS
The mechanisms are now ready for the steadiness test. The projectors shown here are part of over a million dollars worth of Simplex XL projectors in various stages of assembly.
International Projectionist
April 1963