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Arc Lamps tor Virginia Drive-In
New 'Trouper' For Chicago's McCormick PEace
The new Strong Futura projection arc lamps just installed at the Wilder Drive-In Theatre, Norfolk, Va., are shown in operation by W. H. Poore, projectionist.
Ballantyne Has Banner Year
Ballantyne Instruments & Electronics. Inc. wound up 1963 with gross sales doubled and net income quadrupled from those of 1962. Ballantyne is a division of ABC Vending Corp.
J. Robert Hoff. executive vicepresident and general manager <>f Ballantyne said. "This record year has been the result of the introduction of our complete equipment finance package for shopping center theatres, deluxe downtown theatres, and small and large drive-in theatres. Sales of our Flavor-Crisp pressure frying equipment have also shown dramatic growth. \s of today, we have a backlog of theatre contracts in excess of $2,000,000, which is equal to our entire business in this division in 1963. Therefore, 1064 should produce e\en greater gainin gross business and net income."
Mr. Hoff said that over 20 theatres were installed during the last four months of 1963, climaxed by seven theatres being opened in December alone, which is normally a month that theatre owners shun for business reasons. A first was probably set with the simultaneous opening of two shopping center theatres in Youngstown. Ohio for the Broumas circuit late in December.
Edward J. Nelson, vice-president and assistant general manager of
International Proj ectiontst
Ballantyne, said all-in-one package, complete!) financed theatre installation contracts will be set in the next lew months. In at least two instances. both an indoor and a drive-in theatre are involved in the same city.
Each equipment package can be
A recent addition to what is probably the world's largest installation of carbon arc lighting equipment, is that of a short throw Super Trouper follow spotlight put into use at the 5000-seat Crown Theatre in Chicago's exposition building, McCormick Place. The installation now includes 12 follow spotlights, three slide projectors and two motion picture projection arcs.
purchased on a delivered and installed basis using factory trained Mipci \ isoi \ engineers working w illi RCA and Altec service companies, I VI'SC projectionists and stagehands, chair and carpet specialists. 1963 marks the 31st year Ballantyne lias supplied equipment to the theatre industry. iP
HEYER-SHULTZ METAL REFLECTORS
Top Screen Illumination
Will Not Break, Pit or Tarnish
No Replacement or Spare Reflectors Required
See your dealer or write for full particulars Manufactured By HEYER-SHULTZ, Inc., Cedar Grove, N. J.
THE VERY FINEST
PROJECTOR PARTS
The ultimate in precision, long life and dependability — they keep projectors in top operating condition essential to good pictures, patron satisfaction and good business. Available through your Theatre Equipment Dealer.
SINCE 1908
MACHINE WORKS
4635 W. LAKE ST., CHICAGO 44, ILL. TELEPHONE— AREA 312— ES 8-1636
S5.38 I
) rr T:
April. 1964
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