International projectionist (Jan 1963-June 1965)

Shopping Center Theatre . . . Lenox Square Has The Modern Look In the April 1964 issue of International Projectionist, the projection lamps newly installed in the booth of the Lenox Square Theatre, Atlant, Ga,, were described (page 14). Here is additional information on the new theatre. Luxury and comfort abound in the new Lenox Square Theatre, Atlanta, one of Georgia Theatre Co.'s new "showcase" houses. From its distinctive marquee — said to be the largest straight-line model in the U. S.— to its deep pile gold carpeting in the auditorium, the Lenox Square is truly an example of what modern architecture and furnishings can do for a motion picture house. The marquee is 58 feet long, with 19-foot openings accommodating ten lines of ten-inch letters, six lines of 17-inch letters and four lines of 24inch letters. The letters, in all sizes. are red plastic. The theatre name is formed of molded, 48-inch letters, protruding from a blue plastic background. The entrance lobby is 30 feet wide and 120 feet long. Walls on one side are paneled in walnut, while the other side is in vari-colored Vicratex wall covering. The 40x60 ft. display frames are inserted between uprights which serve to divide the orange. canary and turquoise panels. One half of this entire area is floored with vinyl, while the other half is carpeted. The carpet here, as elsewhere throughout the theatre is in a solid-color design composed of orange, canary and beige yarns. A 30-foot settee is built into the rear wall of the lobby space, fitted with 12 vari-colored foam rubber cushions. A modern concessions counter is built-in, holding many varieties of candies in the center section, and with soft drink dispensers for grape and orange drinks. An icemaker is attached to Coca-Cola dispensers. A large popcorn machine which has been vented occupies one end of the side counter. On a background made of pegboard is a pictorial display of the products sold, composed of four panels of plastic, shaped to resemble film strips, with lighted, colored photographs of the actual items sold protruding from these plastic panels. The lobbyr also houses two drinking fountains, public telephone pay cowmc $if tCARITAXERS' stations and modern furniture. A 16-foot circle of modern lights, in matching colors, beautifies each end of the lobby, while the central portion is illuminated by hidden lights focused on the refreshment area. There are 700 rocking chair seats in the auditorium, installed on a staggered floor plan. The seats are upholstered with nylon over foam rubber cushioning, plus springs, with double-width, upholstered armrests. Carpet in the auditorium extends to the stage and up three steps and over the entire stage to the screen location. Walls are draped in gold damask around the entire auditorium, broken only by five hidden lighting devices on each side wall. The close-in curtain and screen masking are controlled automatically from the projection room, and the dimmer for auditorium and stage lights is also controlled from the booth. In the projection room, the latest in 70-35mm projection equipment was installed, using all-transsistor sound. The arc lamps are powered by rectifiers, and three sets of ^^^SFf^P^^P A smuch smaller version of the main marquee lights the passage from foyer to lobby and advertises coming attractions, channels waiting, exiting traffic. An ultra modern lobby provides ample waiting space for patrons. Cheerful lighting and a 30-ft. settee, part of which shows lower right, are features of the Lenox Square's lobby. International Projectionist June, 1964