International projectionist (Jan 1963-June 1965)

Cinerama Exhibits Quartet Of New Facilities, Techniques In the past few weeks a quartet of unusual new motion picture ideas have been put on public display l>\ Cinerama, Inc. These range from portable movie theaters and ultrawide screen drive-ins to experimental film processes at the World's Fair. In total, the) reveal a major step forward in the art of motion picture production and exhibition and indii ate the pattern of much future development for the entertainment industry . On April 27th. in the small town o! Richmond, England, just outside of London, the world' first mobile movie house was premiered. Much like a circus tent, the plastic-treated Canvas portable movie house will -t iv Beveral weeks at a location, then moved man) miles awa) to a new locale. Intended for use in the l> — populous areas of the world. Cinerama has 50 of these thousand-seat tent theaters in the planning -ia^<for Kurope. Africa, the Middle and Far East, and the I nited States. Cinerama has just opened the motion picture industry's first such drive-in theater. overcoming the man) problems presented b) the need for a huge screen and ultra-powerful projection equipment. Pacific's Centurv Drive-in. an 1100-car outdoor theater in [nglewood, California, opened in late April featuring the world largest motion picture screen. \udiences have been enthusiastic about the open-air results, and a great man) additional Cinerama drive-ins are scheduled for the exhibition program. \t the New York World's Fair, Cinerama is responsible for two of the most startling film techniques ever shown anj w lid v. U the Federal Pavilion, the film companv has created for the L nited States Government a new exhibition system in which the audience, seated in large open vehicles, is carried through a Vi milelong "tunnel" comprised mostlv of 121) movie screens of various shapes and sizes. At the Transportation and Travel Pavilion. Cinerama is showing its much-heralded "Spacearium-360 degree" film process, in which viewers seated in swivel chairs look up into the inner-side of a massive domed screen, as the picture surrounds them on all sides and above. Both of these revolutionary World's Fair movie techniques pioneered by International Projectionist June, 1964 Cinerama may be considered "environmental" films, where the spectator becomes an active participant in the film situation, and viewers must actuall) learn a new wav of looking at life-through-movies to get the lull benefits of these experimental Cinerama sv stems. But each conta nman) elements which will certaiiil) be translated, in the near future, into commercial realitv on an international scale. iP New Carbon Boasts High Amps, Low Voltage ElectroCarbons, \n-Lee, Inc.. has announced a new carbon that has been years in the laboratory and in the experimental field and is now available for the trade — a heavily tungsten impregnated carbon thai will allow a much higher amperage at a verv reduced voltage. Example: The conventional I I mm carbons now on the market have recommended amperages "I I'11' to 120 amp in the 60 to 65-voll range, burning .it 21 per hour at the 120 amps. The new Lee Artoe carbon has an amperage range of 100 to 140 amps in the 48 to 56-volt range, burning rate at 21" per hour at the 140 amps. At the same burning rate (21 inches per hour) the new carbon will give 25 per cent additional light. At the same amperage range, the new carbon will give a 10 per cent reduction in burning rate. ElectroCarbons says that the development of this Lee Artoe carbon now allows the drive-in theatres using an 11mm carbon to get an extra 25 per cent more on the screen without increasing carbon cost or spending large sums of money to convert the booth to the large lamphouses using the 1.5.6mm carbons. This new carbon is available in the I0mmx20 size, the llmmx20 size, the 13.6mmx20 inch and 13.6mmx22 inch -i/e only. It is manufactured bv Ship Carbon (*o. of Great Britain. iP National Studios Expands Color Lab Herman Kosenberg. president of National Studios. Inc.. announced that with the starting of their 52nd year, thev have greatly expanded their color department. iP 17