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Lincoln Art Theatre Graces West 50's
Simplex equipment is featured in the projection booth of the Lincoln Art Theatre.
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An attractive front combines the modern sleekness of marble and glass with the dignity of broad-serif letters reminiscent of the 1860's.
New York's newest motion picture theatre, the Lincoln Art, located at 225 West 57th Street, was dedicated at its opening July 21 to President Abraham Lincoln by Joseph E. Levine, president of Embassy Pictures.
Decor of the 570-seat theatre is Lincolnian and Victorian.
Architect for the theatre, which has a modern front of veined marble and plate glass, was William Ely Kohn. Interior decoration was by Yale R. Burge, Inc. Building and general contractor was Lasberg, Inc.
Decorative focal points inside the Lincoln Art Theatre are enlarged prints of Lincoln, made from old newspaper clippings. Included are scenes of the White House ballroom and the President's inaugural parade. An impressive Lincoln bust stands on a pedestal in the entrance area. A large standing portrait of Lincoln, from a little known engraving, keynotes the first-floor lounge.
Furniture, in deep, vibrant colors, is in Victorian style. Period mirrors and consoles, in gilt, are highlighted by ruby-red damask and striped olive-green flock wallpapers. Featured in the lower lounge are a Franklin stove and iron furniture of the Civil War period. The large chandelier in the lobby is also typical of the gaslight fixtures of the period. Boldly patterned carpets enhance the mid-1800 mood.
The ticket booth, adapted from one used in a Victorian opera house, is of panelled mahogany, with etchedglass front panels and brilliant lacquer-red, flock wallpaper.
Other appointments are as follows: carpeting, Alexander Smith, by National Theatre Supply; chairs, American Seating Co.; curtain controls, ADC; screen, Technikote; sound, National Theatre Supply; amplifiers, Simplex Altec; changeovers, Tide; film cabinets, Neumade; generators/rectifiers, Ashcraft; lenses, Bausch & Lomb, Kollmorgan; pre-amplifiers, Simplex Altec; projection lamps. Peerless Magnarc; projectors, Simplex-X-L; rewinders, Neumade: sound heads, Simplex-X-L; speakers, Altec; splicers, Neumade; signs, Artkraft Strauss Sign Corp.; and ticket machines, General Register.
The Lincoln Art Theatre runs through the complete block from 57 to 58th Street. Lobby and entrance area is on the main floor of the 12-story building, facing 57th Street. The auditorium is on the site of what was a parking lot facing 58th Street. iP
International Projectionist
August. 1964