International projectionist (Jan 1963-June 1965)

INTERNATIONAL PROJECTIONIST MONTHLY CHAT ►**w********v*%wv*<v**v Volume 39 September 1964 No. 9 FRANK W. COOLEY, JR. Editor and Publisher RAY GALLO Executive Publisher AL BLOOM Managing Editor TOM KENNEDY Equipment Editor RAL GALLO ASSOCIATES National Advertising Representatives 545 Fifth Avenue. New York, N. Y., 10017 Telephone Murrayhill 7-7746 (Area Code 212) IN THIS ISSUE Xenon Projection Lamps 4 SMPTE Exhibit Directory 8 Heyer-Schultz Reminisces 14 Tri-State's Golden Anniversary 15 The Cover Story Giant Kodak Prints for Fair 16 Ashcraft Lamps Debut in St. Louis 17 News Notes — Technical Hints — Miscellaneous Notes INTERNATIONAL PROJECTIONIST, published monthly by the International Projectionist Publishing Co. division of The Northern Publishing Co., Post Office Box 6174, Minneapo'is Minnesota 55424. Editorial offices, 1645 Hennepin Avenue, Minneapolis, Minn. 55403. Subscription Representatives: AUSTRALIA — McGills, 183 Elizabeth St., Melbourne; NEW ZEALAND — Wixon's, Ltd., 64 Courtnay Place, Wellington; ENGLAND and ELSEWHERE — Wm. Dawson & Sons, Ltd., Macklin St., London, W. C. 2. Subscription Pates: United Steves, Canada, and U. S. Possessions, $3.00 per year (12 issues) and $5.00 for two years (24 issues). Foreign countries: $4.00 per year and $7.00 for two years. Changes of address should be submitted four weeks in advance of publication date to insure receipt of current issue. Second-class postage paid at Minneapolis, Minn. INTERNATIONAL PROJECTIONIST assumes no responsibility for personal opinions appearing in signed articles, or for unsolicited articles. Entire contents copyrighted 1964 by INTERNATIONAL PROJECTIONIST PUBLISHING CO. The exhibitor owners meet this fall. The Theatre Owners of America annual convention first. September 28, 29, 30, October 1. The meet in Chicago, Conrad Hilton Hotel. The TOA is the 17th annual convention. National Association of Concessionaires will trade show. Allied States Association of Motion Pictures Exhibitor, October 19, 20, 21, 22. The equipment manufacturers hold the trade show. The Allied 35th annual convention. Its TOA and Allied members will be well advised to attend. For these are times when no theatreman can afford to miss the opportunity to get into first-hand contact with fellow theatremen for the discussion of mutual problems and swapping ideas, as well as for cn-the-ground participation in discussions and formulation of programs of action which are the business oi these annual get-togethers. The projectionists urged to attend, particular at the Allied equipment manufacturers and the dealers here at the trade show. They will have the opportunity of looking at the latest in theatre equipment for four-wall houses and drive-ins. The aroused interest in projection and sound techniques may stimulate more concentration by exhibitors on the important details of equipment for screen presentation. International Projectionist September, 1964 and Television Engineers Atttention to that detail definitely seems to belong on the agenda of these exhibitor conclaves. None of the exhibitor leaders and none of their organization's membership that all theatres are giving the public the kind of screen presentation (from the technical standpoint). Thoroughly efficient management should proved. Because plant improvements beget their kind. And newer accessories in the department of projection and sound stimulate theatre attention to other phases of the theatre — including seating, decoration and better housekeeping around the lobby, foyer and rest rooms as well as the auditorium. The conditions of exhibitor should be intensely concerned with the vital matter of film supply and rental cost. They chooses to back and forth between exhibitor and distribution. The way is life for the motion picture industry . The national exhibitor conventions, for the long years, they lacked entirely one important ingredient. This is organized discussion of the way and means cf pleasing the customer better and thus getting more customers of the individual theatre. iJP 3