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Ashcraft Super Core-Lite Debuts in St. Louis Drive-ins
Three St. Louis Drive-In Theatres, all built in pre-Cinemascope days, have modernized their projection and screen lighting equipment by replacing all of the equipment previously used with new and improved equipment designed to give the most light possible per kilowatt of electricity used. Mr. Barton Krueger, General Man ~
ager of the Wehrenberg Circuit of theatres, selected Ashcraft Super Core-Lite Arc Lamps to light the 52' X 104' screens in their Ronnie's Drive-In, located on Lindberg Blvd. in South St. Louis County, and in their North Drive-In, located on Highway 67 in North St. Louis County. In addition to Ashcraft Super Core-Lite Arc Lamps, Philips Norelco 35 70mm projectors with multiple magnetic and optical sound pickups were installed.
Trend Noted
The Holiday Drive-In, located on Page Blvd. in West St. Louis Count). i owned and operated bj Louis Ja
blaknow of MidAmerica Theatres. I he) selected Ashcraft Super CoreLite Arc Lamps and new Simplex XL projectors with high speed 5-to-l ratio intermittent movements. The size of the Holiday screen is also 52' hinli and 104* wide.
All three DriveIns made these improvements in projection and screen lighting equipment within a thirty day period, which indicates a trend towards the upgrading of eqiupment in older drive-ins.
Specifications
The Ashcraft Super Core-Lite Arc Lamps in each of the three theatre.burn at 145 to 160 amperes with (> I to 66 arc volts. The working distance between the cold type reflector and the film is 29%", an exclusive feature of Super Core-Lite Arc Lamps. 13.6mm x 18" positive rotating high intensity and 7 16" x 9 special copper coated negative carbons are used. The pure silver positive carbon jaws are water cooled.
' Vast Improvement
No change in current converters in the three theatres was necessary, since existing motor generator sets were of capacity well within the current and voltage range to operate the Super Core-Lite Arc Lamps.
The three installations were mad':" under the supervision of Harry Hoff,
International Projectionist September, 1964
Manager of National Theatre Supply Company's St. Louis branch, who said, "The improvements in screen lighting in these three drive-ins is a decision of their agressive managements to give the nearest possible appioach to indoor projection quality for their drive-in patrons."'
Three new Ashcraft equipment installations, all in St. Louis County, St. Louis, Mo., are shown in these photos. (Top) Ashcraft Super Core-Lite arc lamps, Simplex XL Projectors with 5to-1 ratio fast pull down intermittent movements, and Simplex XL sound heads are used at the Holiday Drive-in on Page Boulevard (West); the owner is Louis Vablaknow, Mid-America Theatres. (Middle) Ronnie's Drive-in, on Lindberg Boulevard (South), uses the Ashcraft Super Core-Lite arc lamps with Philips Norelco 35 70 mm projectors. Owner is Wehrenberg Circuit Theatres, the manager is Ronald Krueger. (Bottom) At the North Drive-in on Highway 67, IATSE projectionist Irving Mueller is shown with the new Ashcraft Super Core-Lite arc lamps and Philips Norelco 35 70 mm projectors. .
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