International projectionist (Jan 1963-June 1965)

Frank H. Riffle New President of Carbons-Xetron Frank H. Riffle, formerly i-i charge of engineering sales for Carbons, Inc. anil a pioneer in the sound projection field, has ju>t been elected President to succeed the late Edward Lachman, founder and head of the Carbons-Xetron organization. Under Riffle's supervision and diiection on the Board, which also includes the late founders wife, the company says it will continue to acquire and distribute complete lines of modern motion picture projection power and systems. One of the last acquisitions is the ( inemeccanica Projector, manufactured in Italy. This multi-purpose V8 35-70mm system is standard con vertible type and designed for fast and easy change from either 35 to 71 ' or \ ice versa. The Xetron-Cinemeccanica Projection System will be sold to authorized theater supply dealers all over the country. A special model was on display at the recent TKSM \Allied Exhibitors Trade Show held ii Detroit. il* Metro-Gold wyn-Mayer's Merle Chamberlain Outlines Print Saving Plan Merle Chamberlain, supervisor of post-production activities at MCM. spoke at the IATSE convention in Louisville, where he outlined MGM's new Iv -dev eloped process for preventing loss of printed numbers which designate the sequence of film reels. "The problem which resultwhen film leader is destroyed or cut has resulted in development at MGM,' Chamberlain said, "of a new numbering process wherein the reel number as well as a repeat of the title have been moved between sync foot numbers 5 and 6, thus preventing a loss of these numbers through destructive handling of film or snipping. The new procedure is now standard practice at MGM." In a major speech to the convention. Chamberlain also deplored projection inadequacies in many theatres in the I nited States as well as abroad. iP Sturgis-Grant Continued from p«ge 14 Chemical Company on the subject of fertilizers. Original photography was on 16mm color film, later reduced to 8mm and put into Technicolor cartridges for fool-proof projection in the field. All tbe films in this series are for release in foreign countries and are made without sound in order to avoid the language problem. Each print of the series is accompanied bv a written script with story board sketches to show where the narration matches the picture, which allows the representative in anv foreign country to use his own words. To "freeze' a particular scene, he tnerelv presses a stop-motion button if he wishes to explain something or more fully answer a question. The first five-minute film of the series is titled "What Is Fertilizer?" Made entirely in animation, this film explains that plants need food to grow just as man does. Other films in the Esso series involve soil testing. the Stor) of nitrogen, potassium. phosphorus, and the like. Since they are designed to be shown in South America and other lands where man) people have never heard of fertilizers, they had to be made so those who have never been to school can get the message — this job was handled most effect ivelj using simple drawings and symbols which were photographed on the Oxbcrrv animation stand. Animation techniques were also used by Sturgis-Grant on a film that was produced for the Lutheran Church of America. The church is now faced with a world which has expanding and rapidly -changing Please turn to page 18 Norelco projection equipment Available from leading theatre supply dealers North American Philips Co., Inc. Motion Picture Equipment Division 100 E. 42nd St., New York 17, N.Y. America's headquarters lor all theatre equipment supplies National THEATRE SUPPLY COMPANY THE VERY FINEST PROJECTOR PARTS SINCE 190 The ultimate in precision, long life and dependability — they keep projectors in top operating condition essential to good pictures, patron satisfaction and good business. Available through your Theatre Equipment Dealer. MACHINE WORKS 4635 W. LAKE ST., CHICAGO 44, ILL. TELEPHONE— AREA 312— ES 8-1636 International Projectionist October. 1964 17