International projectionist (July-Dec 1934)

22 INTERNATIONAL PROJECTIONIST July 1934 A 11 11 <» u nciiig SPECIAL ANNIVERSARY ISSUE of INTERNATIONAL PROJECTIONIST ... to be published as a special and separate section of the October issue and mailed free to all I. P. subscribers. To contain a review of projection progress during the past three years together with a presentation of the best I. P. articles within the same period. Also, other feature articles. This special edition will serve admirably for continual ready reference. Be sure that you get your copy. To advertisers this special edition has particular appeal because of its permanent reference character. Mr. Hays do when this and that State, and this and that municipality, slapped a tax on picture theatres and made it stick? "... Ask any exhibitor of more than five years' experience what the outstanding industry problem is and has been for years and he will positively answer "Overseating." Either that or, "Bad pictures" — another matter about which Mr. Hays has done nothing. What of the Little Fellow? "Two other points come to mind : 'star' contracts and real estate deals. As for the latter, every company in the business was put on the bum through having to pay in 1931-32 the rentals on theatres leased in 1928, at 1928 prices, while the owners did nothing but sit on a campstool and wail for the mailman to deliver the check from New York. And this was after the little fellow had been put out of business by the hoggish attitude of the big companies in the matter of new theatre jobs. "They talk about Union wages the while Hollywood is cluttered up with alleged 'stars' who haven't made a picture in months but still are collecting weekly salaries, all of which is charged against the business. How about Lilian Harvey, petite Fox importee, who has been on salary in Hollywood for a year and never faced a camera? How about Anna Sten, German actress, who has been on the Coast for a year on full pay and has done nothing but take English lessons and make silly tests? Who said 'Unions'? 'Stars' and Relatives "The cost of these 'stars' will be worked into future pictures and passed along to the exhibitors, who will find that film rentals are so high as to cause a request for reduction in . . . wages or manpower. How about the hundreds of relatives on Hollywood payrolls, for no better reason than that they sprout from the same family tree as the boss back in New York. These relatives are an important part of film rentals, an important part of general industry economics . . ." before the NRA, before the outbreak of All this, mind you, back in 1933the church campaign, and before the trip of Mr. Sol A. Rosenblatt to California to "investigate" production conditions. Mr. Rosenblatt need not have stirred out of Washington or New York, because the facts which he now releases as the result of his investigation were matters of common knowledge in every Film Row in the land. The troubles of the motion picture industry may best be learned not in and from Hollywood, but in and from the average motion picture theatre, the existence of which is hardly suspected by the Hollywood horde. James J. Finn How Many? Was this copy dog-eared when it came many men read it ahead of you? to you? How You would receive a clean, fresh copy if you had a personal subscription — and you wouldn't have to wait — you would be first to read it. Use coupon below. INTERNATIONAL PROJECTIONIST, 580 Fifth Ave., New York, N. Y. □ 1 year — Enter my subscription for □ 2 years— 12 issues — $2.00 ■24 issues — $3.00