International projectionist (Jan-Dec 1939)

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'"N ♦ ♦ ♦ Don't Lose Sleep Over the Question ♦ CAN I AFFORD HIGH INTENSITY PROJECTION? The answer is: YOU CANNOT AFFORD TO DO WITHOUT IT. That is what the managers of almost 6000 theaters have learned — more than one-third of the theaters in the country. Simplified High Intensity projection costs so little more than low intensity that one more patron per show covers the added cost. It puts your theater in line for successful competition with the largest houses. It will receive the hearty approval of your patrons. SIMPLIFIED It shows every picture, whether black and white or color, to better advantage than low intensity projection. It gives two to three times as much light on the screen as low intensity projection. Ask your dealer's salesman to show you the book, "Yes— But What Will It Cost?" 9 rib /n situ PROJECTION ^QDQOaooociDaaooL WITH NATIONAL SUPREX /oooooooaoQOOQDoouuonn DDODOaaDD qooD" AND MODERN " o o o o o □aoaoaoao oooDooa°oo': BON COMPANY, INC. . . Unit of Union Carbide HIM and Carbon Corporation CARBON SALES DIVISION, CLEVELAND, OHIO General Offices: 30 East 42nd Street, New York, N. Y. BRiSCH SALES OFFICES: NFW YORK PITTSBURGH CHICiSO Sit FRliClSCO. JANUARY 193 9