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MAGNA&C
TRADE MARK ™ '"
1-KW TO 70 AMPS
HY-AX" ARC MAGNET
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HY-LUMEN REFLECTOR
More light at 40 to 70 amperes than ever thought possible. . . . Equals and excels any reflector lamp to 85 amperes, whether they be unapproved water-cooled or resurrected "Hi-Lows". . . . Highest ratio of honest screen lumens per arc watt ... At 70 amperes, using an accurated Glass Hy-Lumen Reflector*, with a projector having an efficient revolving shutter, it develops the maximum screen brilliance that can be used without a heat filter at no risk of film damage. . . . Operating costs under these conditions are far below that of 85-ampere lamps.
Magnarc Lamps assure 80% side-to-center (SMPE Standard) screen light distribution, not a deceptive 60% or "Hot Center." . . . They are all Und. Lab., Inc. listed. . . . They are not insurance hazards. . . . They are and have been for years "The First Choice" of large and small theatres, drive-ins, and the motion picture industry.
* Similar results are not guaranteed if all-metal reflectors are used.
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FIRST WITH THE FINEST
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120-180 AMPERES
TRADE MARK REG
NEW MAGNETIC STABILIZER
This modern lamp produces all the light there is.
... It is the standard equipment of the nation's largest
and finest theatres. . . . Used by 90% of the largest Drive-In Theatres.
It is the "Omega" for maximum screen brilliance . . . Nothing can even approach it in white light volume when used with projectors that have efficient revolving shutters.
Assures satisfying projection for Drive-Ins regardless of the size of the picture, length of throw, and under all weather conditions. . . . They are Und. Lab., Inc listed and, therefore, not insurance hazards. . . . Heat filter assures no risk of film-heat damage at maximum arc amperage and maximum screen lumens.
WHY EXPERIMENT? -J.E.McAULEY MFG. CO.
552-554 WEST ADAMS STREET
CHICAGO 6. ILLINOIS
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