International projectionist (Jan-Dec 1957)

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7Lo Lamp in, tkn U)ohhL ! CAN PRODUCE SO MUCH LIGHT. DE MARK REG £ J 1) £ i) ii fi NOT A REFLECTOR ARC! WRITE FOR DATA / ^ MAGNA MAGNARr TRADE MARK REG fi J II I i) i) £ A 75-77 AMP. REFLECTOR ARC! 22,000 TOTAL LUMENS ON SCREEN NO -HIGH -RATE PROOF Hy-Candescents were selected for all important "CINERAMA" installations. (Chicago, New York, Los Angeles, San Francisco, Philadelphia, and Washington, D. C.) Hy-Candescents were chosen by Paramount for all installations of Horizontal "VISTA-VISION". Hy-Candescents were again selected by TODD-AO for "OKLAHOMA". You have to do the same if you want all the light there is for big pictures. At 75-77 amperes . . . With presently available and standard 8x9 m/m copper coated carbons . . . With a .715" x .912" "CinemaScope" aperture . . . With a 3" Focus, F-1.8 coated projection lens . . . With a 14" diameter No. 2012 PEERLESS "Hy-Lumen" glass reflector that retails at a list price of $22.00 F.O.B. Chicago . . . With a No. 2880 PEERLESS Tail Flame Flue . . . On any kind or any size screen ... No Heat Filter required. All of this, at the lowest possible first, and operafiond cost. And OF ($60.00) REFLECTOR BREAKAGE AND SILVER I ING DETERIORATION OR HEAT FILTER UPKEEP J.E.McAULEY MFG. CD. 552-554 WEST ADAMS STREET CHICAGO 6. ILLINOIS « SUBSIDIARY OF GiNEBM PRECISION EQUIPMENT CORPORATION