Journal of the Society of Motion Picture Engineers (1930-1949)

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Jan., 1930] WIDE 3TANDARDS 65 of motion pictures, in such manner as to insure the endorsement of the public. It is in consideration of these factors that the Bell & Howell Company, conscious of the responsibilities of the motion picture industry toward itself and toward the public, has conducted a painstaking investigation of this vital question. It has derived from it some definite conclusions which have led to the presenting of three dimensional proposals. Departing from the commonly accepted routine, • we shall first m te ts •Tr FIG. 3. Proposed dimensions of wide films compared with the 35 mm. standard. (A) 35 mm. film. (B) "Economic." (C) "Spectacular." (D) "Extreme." present our recommendations and afterward detail the reasons which have led to them. To facilitate the discussion, we shall distinguish the proposed dimensions as follows: (A) the "Economic;" (B) the "Spectacular," and (C) the "Extreme." The "Economic" has been so named because its adoption would involve a minimum of expenditure of both time and capital for the necessary alterations and developments of the apparatus in use throughout the motion picture industry. The "Spectacular" is so called because it presents greater possi