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Jan., 1930] WlDE FlLM STANDARDS 81
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"Economic" would involve increases of dimensions in one direction, width only, which would permit a salvage of approximately 40 to 60 per cent of machinery parts in existence, and permit the use of most of the tools accumulated through the years by machinery manufacturers.
Finally, we wish to bring to your attention the fact that the "Economic" dimension would represent a time saving in getting under way, which we estimate at 50 per cent of the time required to complete the adaptation of the "Spectacular" and 75 per cent for the adaptation of the "Extreme." Engineering developments in motion picture machinery are necessarily slow, due to the research necessary to arrive at perfection of design and manufacture as is required by the extremely reduced tolerances permissible. We estimate the engineering development, necessitated by the "Economic" dimension, could be completed in approximately four to six months. Those for the "Spectacular" would demand from six months to one year, and the "Extreme" would require not less than from eight to eighteen months. This estimate of the time element is expressed only in regard to the engineering development, and not in regard to the time which would be required for a complete change-over within the industry from the present to the new standards. The industry itself will, of necessity, be called upon to determine this factor.
An improvement as radical as a change in dimensional standards must of necessity be brought about with a broad visualization of future possibilities and so completely that it will present a reasonable guarantee of stability for years to come. It also demands that its adoption should not bring a halt or a reduction in the activities of either the production or the exhibition fields.
It is our opinion that the production end of the industry is more concerned with the technical and the spectacular advantages which are to be obtained through the introduction of a new standard, than with the expenditure involved. It is not illogical to consider that the change would handicap and perhaps meet with strong opposition from the exhibitors, especially from those who confine their activities to small theaters. Furthermore, the time element involved in the complete change-over is of special interest to both producers and exhibitors.
It will undoubtedly be found necessary to have recourse to a system of interchangeability between the standards in force and