Journal of the Society of Motion Picture Engineers (1930-1949)

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March, 1930] A YEAR OF SOUND 307 Why not! People like to be seen by others and enjoy being in public places. Here is a refined instance of "mob psychology" — one which perhaps accounts for the universal preference to go where the crowds go. In every city, most people congregate in the most popular place, whether it be a theater, a dance hall, or a restaurant. There may be plenty of room in similar places away from the main stem, yet the public will put up with disadvantages, congested traffic, and other discomforts to be with the crowd. It is the entertainment that is presented that interests the public, and not the fact that it is a motion picture and part of public entertainment is the pleasure of congregation. Producers who continue to present good entertainment need not be concerned with the inroads that the perfection of any device may eventually bring. Experience has always indicated that in order to get the greatest enjoyment from the motion picture or other entertainment it is essential to be one of an audience. It is questionable whether drama or comedy, even though it be sent through television successfully, can register properly without the presence of a large number of people. Laughter is contagious ; dramatic moments require a socialized reception to register properly. This statement may be illustrated by the fact that frequently we find it difficult to laugh at comedy renditions over the radio. The reason is not hard to find, for even motion picture producers are not able to judge a finished product until it has been previewed at a theater. Many scenes register differently from the way anticipated and changes are made after the audience reaction has been determined. The sound motion picture, however, should be prepared to face a readjustment period when television becomes practical. Most assuredly, in the beginning, the novelty will evoke wide interest. But after the newness wears off television will find its usefulness and its proper groove and become just another comfort to modern life, as has radio. Television has a brilliant future but not one which will come in weeks or months. In the years directly ahead sound has no obstacle to its solid intrenchment with the public. Given such a start, it should devote itself to the kind of product that will hold fast the affections of theatergoers. Sound pictures require great skill in presentation. The public has been educated as to quality of recording and sound reproduction. Sound technicians are responsible for further development which will