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The btory or
1926
by S. G. Rayment,
Acting Editor, Kinemato graph
Weekly.
IF hitherto the kinematograph industry has been given less recognition than its importance merited, the past year has seen this injustice rectified with a vengeance. At the beginning of the period under review there was in process of development a strong movement which aimed at finding for the British film a place in the sun. Originating from the exhibitors, and in fact deriving its initial impetus from the Glasgow C.E.A. Conference of 1925, a Joint Production Committee was formed and held several meetings, which were at first notable for their sincere efforts to secure a unanimous trade solution of the problem.
But like King Charles's head, the quota proposal could not be kept out, and the group of British directors who were represented on the committee are entitled to claim that their efforts to enforce a scheme guaranteeing a certain proportion of bookings for British films was the rock on which the joint body came to grief.
There was another important consideration which afforded much trouble to the men who worked so hard to find a solution. They realised that something more than a British market was essential, and that no picture made for this country alone would be a worthwhile proposition.
The reciprocity suggestion, by which American firms were asked to undertake the distribution of British pictures in the United States on a proportional ratio to the pictures they imported, had three