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The Story of the Year
ii
That matters will be carried to this extreme pitch I cannot for a moment believe. An action would clear the air, of course, but the most important result of it, in my view, would be the ending of a long and cordial association between the supervising authorities and the Trade ; this has been of such character that its breaking can only have a bad effect.
The work of the L.C.C. has contributed to the building up of a public confidence in the complete safety in the construction and operation of the kinemas, and the restrictions, regulations, instructions and inspections it has imposed have invariably met with the most loyal co-operation by kinema owners and managers. That this atmosphere should be jeopardised by making public aspersions on the good conduct of a trade, because of a few instances of bad faith by individuals, is to be sincerely regretted.
CENSORSHIP, especially in the matter of news films, is a question that has been raised once again. But as I have so often noted before, it would never have been heard about unless the perpetual danger to the Trade — politics — had by some means broken in to a territory where it ought to be taboo, and in its train had involved questions of principle like the freedom of the screen and totalitarian propaganda.
The only efficient defence by the Trade against threatened attacks on its liberties is one which has proved effectual for a good many years ; that is, a strictly enforced self -regulation which strangles at birth any tendencj^ towards politics. All our newsreels have to do is to adhere to this well-tried and effective policy ; any departure from it means trouble, for there are plenty eager to seize on the first opportunity. In addition, and above all, it is bad business, for it is not public entertainment.
'HE most prominent feature of Trade discussion has been,
A and will continue to be, the over-long programme, which may or may not include variety turns, and allied to this, of course, is the two-supers-in-one-programme policy. Not widespread, perhaps, but full of menace to the competitive houses in the same territory. The organisations of renters and exhibitors alike have found this question one of the snags that must be surmounted before the well-being of the business can proceed normally, but yet the point is raised so systematically and regularly at branch meetings that it is clearly recognised throughout the country as a major problem.