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THE PATH AHEAD
By S. G. Rayment,
Editor of Kinematograph Weekly.
NOT to be out of step with other forward-thinking sections of the country, the Film Trade has been, and is, showing an increasing interest in the conditions that will have to be faced in post-war days. No feeling of complacency has marked the leaders of the industry, and in any case, little positive preparation has been possible, but it has been realised that a great reorganisation of present-day ideas has, sooner or later, to be effected, and it will be necessary to develop an outlook which will cover the world-wide transfer of energy switched over from war to peace.
From time to time during 1943 a still small voice would be heard ; often enough it was crying in the wilderness, but the quiet, insistent message was to the same purport, no matter the source from which it came. It called upon the leaders of the Trade to prepare ; the time was steadily approaching when they would have to face a new world. The conditions in which they were working, with compulsory limitations in every direction — and these gave the smallest possible encouragement to initiative or enterprise — would pass. With the end of the war, they would find themselves in a new set of circumstances, as far removed from those of the war period as they themselves were from the strange, distant, days which ended in September, 1939.
lHE kinema industry has always possessed an amazing flair for
1 improvisation, and for adapting itself to changing conditions, but to rely on this faculty in the great upheaval which will inevitably come is hardly in accord with the mood of the time. Post-war planning is the demand of to-day, and courageous, imaginative minds capable of devising a policy to harmonise with the unpredictable future are hard to find.