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10
The Kinematograph Year Book.
and is due to the same war shortage of men and materials — the theatres have had to accept an unusual proportion of reissues. On the whole, this expedient has been favourably received by the public, for many excellent films have been revived which certainly deserved a better fate than to be junked after running their normal short careers. In disinterring useful and entertaining pictures the Trade has done well, and nobody in the business would find it difficult to propose lists of eligibles, but, of course, it is all rather depressing to forward-thinking producers who want to work for the general advancement of British films.
This method of filling in screen time has at least afforded a little relief from the almost endless flow of war films, which led to a serious public indigestion, not only here, but in the States. But, of course, the worst of an overdose is that the reaction is often just as severe, and nothing but time can ensure a return to well-balanced and diversified entertainment. Variety of interest is the strongest appeal of the screen and nothing should be allowed to shackle it,
\ 1 7AR conditions, while they have helped, have not brought to a * V final and logical stage the control of Sunday Entertainments. The Act of 1932, while satisfying the democratic demand for local control, proved incompatible with the desire to cater for the masses of Service men and women who were at a loose end on Sunday afternoons and evenings, and the Defence Regulation, which gave the initiative to commanding officers of the troops in the different areas, was aimed at simplifying matters. Local co-operation has, however, been, to say the least, patchy. Where permission for Sunday opening has been granted, it has frequently been so hedged about with regulations and subject to such heavy charity contributions that it has become a burden rather than a privilege. Many exhibitors with a sense of public service have found it very difficult to carry on in view of their staffing and other problems and there are cases when they have definitely declined to open. The urgent need for Sunday opening on a national basis has been more and more obvious, but there seems no prospect of Government action, nor is a Trade campaign regarded as practical until after the war.
COLTMAN DISPLAYS Ltd,
for
FRAMES AND SERVICE Fairfeld Works, Hounslow, Middx. Tel. : HOUnslow 3265-6,
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