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THEATRE FOLLOW UP CARD (Form 134andl34-A)
The purpose of this record is :
1. To keep a permanent theatre sales record.
2. To have available all information which must be shown
on SALESMAN'S ROUTE SHEET and visit reports, form No. 322.
3. To establish a sales follow-up system.
The form is used as described below :
The top is divided into spaces representing the days of the month and the date of last visit.
Provision is also made for the name of theatre, key number, seating capacity, etc.
Steel signals as described below #re used to carry out the
follow-up system:
Red
for
January
or
July
Blue
>V
February
August
Yellow
>>
March
»
September
Green
>>
April
n
October
Black
))
May
»)
November
White
>>
June
)>
December
The first column headed "Salesman" is intended for the
name of the salesman who has called on the theatre.
The second column headed "Date of Visit" is self-explanatory.
In the third column headed "Report No." enter the number of the SALESMAN'S REPORT. (Form No. 322.)
The entries in the balance of the columns under the various stars will be made in accordance with the information called for in the fourth column : "Plan and No. Picture." The word "plan" refers to the sale, indicating whether sold as series (designated by S) or as a single picture (designated by P) . Then the number of pictures sold is entered. When a single production is contracted for its number in the series should be specified, e.g., "P-2" means the second picture of a group.
On the second line mention the number of days each release is contracted for by the theatre, and the price, which is to be in code, e.g., "3-C.A."
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